Today we’d like to introduce you to Justine Bonalewicz.
Justine, can you briefly walk us through your story – how you started and how you got to where you are today.
I worked corporate retail for 10+ years and I was good at it. I wasn’t loving going in to work everyday and for me that was an issue. I’m a very happy person so to work somewhere or for someone who sucked the life out of me was not ok with me. I decided I was going to open a Fashion Truck and was 100% sure I could make it successful. My husband was slightly skeptical, not that he wasn’t supportive, but I had a good job with a steady paycheck and taking a leap of faith was nerve racking.
We took a trip to see my best friend and I told her my idea. She looked at me and said (very matter of fact) “What are you waiting for, just do it”. Within hours of her saying that we began creating my logo. My husband put some feelers out and before we knew it a friend of my husbands had a truck for sale and the price was right.
Once I had the truck I called in the professionals AKA my Dad and Uncle. I told them my vision for what the truck would look like and then they told me what I could actually afford lol. My husband and his friend went through all the mechanicals and made sure everything was safe. My Dad and Uncle did the entire build out on the inside of the truck. My Mom, Mother in law and friends helped me decorate and merchandise.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being a Fashion Truck is very difficult. There’s a learning curve and many places still don’t know how to classify us.
So, as you know, we’re impressed with Sass and Sparkle Mobile Boutique – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Sass and Sparkle Mobile Boutique is a shopping experience. We welcome you with open arms to shop our wide selection of clothing and accessories aboard our 23 foot truck, fully equipped with a dressing room. We carry sizes Small-3X. We take the time to get to know our customers and help you to put together the perfect outfit for whatever type of event you are attending.
So, what’s next? Any big plans?
We recently launched our website. We are working on attending more events with the truck and hopefully in the future (1-2 years) open a showroom and carry Women’s Cowgirl boots.
Pricing:
- Leggings $15
- Jewelry $10-$30
- Dresses $28-$44
Contact Info:
- Website: sassandsparkleboutique.com
- Email: sassandsparkleboutique@gmail.com
- Instagram: https://www.instagram.com/sassandsparkleboutique/
- Facebook: https://m.facebook.com/sassandsparkleboutique/

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