Today we’d like to introduce you to Jonady St. Germain and Darren Stephens.
Jonady and Darren, please share your story with us.
LIT2LIFT is a lifestyle/fitness brand that we started about 1 and 1/2 years ago. We started this brand after being heavily impacted by the Freshman 15 curse and feeling unsatisfied with ourselves. We’ve always been very athletic and active kids from playing soccer and basketball all throughout high school. However, when you have to start being active on your own and holding yourself accountable, everything changes. As we continued to watch more YouTube fitness videos we started to work out more often. One summer hit and we lost a collective of 50lbs. When we returned to school we had a new focus, we found our passion. We created LIT2LIFT and started training clients online and sometimes in person. This led to other opportunities such as participating in fashion shows, teaching kids the importance of physical active and healthy diet and to presenting at Simmons College to incoming freshmen. We have a YouTube channel where we vlog our lives weekly and do our best to provide people with relatable content to bring value. We are just chasing our dreams and hoping to inspire others to do the same!
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Nothing about having your own brand could or should be easy. We’ve dealt with bad manufacturers, scammers, website issues, miscommunication, list goes on. However, all these obstacles are what make running a business so worth it! You get to grow through what you’ve gone through. It all made us better and allowed us to gain the experience and insight to help others not make the same errors. Of course, some mistakes we wouldn’t have wanted to make but hey, we’re still here today and going stronger than ever. So, let your losses be nothing but lessons and you will be fine!
So, as you know, we’re impressed with LIT2LIFT – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Our brand was started by two people, Jonady St.Germain and Darren Stephens and we’ve recently brought on Tauryn Dargan as our COO. Jonady is the acting CEO and Darren is our CMO. We are widely known for our presence on social media. We basically post everyday on Instagram and Twitter and upload weekly vlogs to YouTube. As a brand, we are most proud of our growth and transparency with our audience. As we go through things, we try to let them know in order to help others who might be going through the same stuff or planning on it.
So, what’s next? Any big plans?
Our current plans for the future are to keep growing and making more of an impact than ever before. Which means staying as consistent as possible with all our content and bringing back our apparel line. We took a break on our apparel to focus more on our content but now that our audience has grown, a lot of people want us to start making apparel again. So bringing back our apparel and making it bigger and better is definitely something we are looking forward to.
Pricing:
- Online Coaching – $50
Contact Info:
- Email: lit2lift@gmail.com
- Instagram: https://www.instagram.com/lit2lift
- Facebook: https://www.facebook.com/lit2lift/
- Twitter: https://www.twitter.com/LIT2LIFT
Image Credit:
@jonadystgermain
@taurynlorraine
@darrenstephens_
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