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Meet Joe Shea of CrossFit 1727 in Central Mass

Today we’d like to introduce you to Joe Shea.

Thanks for sharing your story with us Joe. So, let’s start at the beginning and we can move on from there.
Entrepreneurship runs in my blood so that is definitely a big reason why I opened a business. I left college after a semester and a half to help out at my mother’s insurance agency (The Network Insurance in Worcester). Not finishing school wasn’t a hard choice for me because I wanted to alleviate my mom’s workload and honestly being 22, 23 years old and running the day to day of a busy insurance agency gave me a lot of invaluable experience. I joke with anyone that asks that I went to Google University – meaning, I research, read and absorb as much information as I can. I try to learn from people smarter than me. In 2014 I started a kettlebell company called ZOOBELLS (they’re really cool – check us out!) and in 2015, opened CrossFit 1727 – the business I had been working on for many years.

Has it been a smooth road?
I think with any business there are bumps but you kind of expect that. Opening was definitely the more difficult aspect – dealing with zoning & permits with the town, lease negotiations and build out. Once you’re open, you kind of forget about all that and get focused on the task at hand. After that, in the beginning of any small business, you wear all the hats so the long days are the next struggle and trying to balance with any outside life. Days for me began at 5:30am and didn’t physically finish until 8:30pm, at which point you have to follow up on admin, social media and other details.

So, as you know, we’re impressed with CrossFit 1727 – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
My business is CrossFit 1727, we are a gym/fitness center, specializing in CrossFit training. With over 10 years of CrossFit experience, we have become a leader in this field. We are known for being a very inviting, welcoming facility with fantastic, caring coaches. From the outside, many are intimidated to try CrossFit and we’ve always made it a point to make it very welcoming and approachable. We opened in March of 2015 and have been steadily putting out a fantastic product for the people in our community. Utilizing the approach that CrossFit 1727 is all about the client has allowed us to grow and gain a 5-star reputation. I’m extremely proud of this gym, our members who work hard everyday to get healthier and our staff – who share my vision. There are two simple things we do here that make a difference. 1. We say hello and talk to every person that walks through the door and 2. We make sure every person receives 1-1 coaching/attention in every class. At CrossFit 1727 – you are a name and not a number.

Let’s touch on your thoughts about our city – what do you like the most and least?
My favorite part of the city is the history, hands down. Especially the beautiful buildings. Oh, and being Title Town. Lease like – would definitely be traffic.

Contact Info:

  • Address: CrossFit 1727
    810 Boston Turnpike
    Shrewsbury MA 01545
  • Website: www.crossfit1727.com
  • Phone: 508-925-0750
  • Email: staff@crossfit1727.com
  • Instagram: crossfit1727
  • Facebook: crossfit1727

Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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