May 1, 2017

Meet Helena Shumakin of Gentle Aesthetics Med Spa in Braintree

Local Stories

Today we’d like to introduce you to Helena Shumakin.

Thanks for sharing your story with us Helena. So, let’s start at the beginning and we can move on from there.
We took over an excising medical spa location in summer of 2016 and did a lot of work in order to bring this business closer to the vision my husband and I have for Gentle Aesthetics. We changed the name, updated the interior, brought new cutting edge technologies, added the newest and most effective procedures and products in skin and body care, created new website and most importantly put together a wonderful, devoted team. We want to create customer experience rare in today’s world, where clients will be surprised and delighted by the level of service and professionalism of our staff. We did that by choosing nurses and aestheticians who not only possess education and expertise needed to perform procedures but also have the rapport and personality to truly care about each and every client and ultimately the results.

We named our med spa Gentle Aesthetics because we believe in gentle approach to beauty meaning non-invasive treatments (in comparison to surgical procedures); consistent regiments of procedures and at home care which produce stunning, long term results. Many people don’t realize that surgery is not the only way to correct unwanted features and to keep maintaining youth and beauty. Also many people don’t realize that our services are more affordable than they may think and we truly want to be able to offer our treatments to everybody – be “gentle” on our clients’ wallets. And of course our approach is not to push services on clients with sales techniques but rather to truly understand client’s concerns and individual situation and educate them so we together can create the most appropriate and beneficial beauty plan. Our clients tend to stay with us long term and refer their friends and family and we feel so honored and thankful for that.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It is not easy to gain trust of new clients and spread awareness about a new business. Sometimes people have had bad experience elsewhere and so it takes a long time to foster a positive relationship, to learn person’s beauty goals, come up with effective beauty regiment. We all work extremely hard and take it one client at a time.

Gentle Aesthetics Med Spa – what should we know? What do you guys do best? What sets you apart from the competition?
We offer a comprehensive set of procedures tailored to treat almost any skin condition and concern from acne to aging, sagging skin. We also have effective fat reduction and body contouring technology that’s safe and proven to produce visible results. We can truly help clients maintain their natural, youthful appearance for years to come. At the heart of Gentle Aesthetics we have a one of a kind VIP Membership Program that was born out of true believe that consistency is the key in achieving life changing, lasting results. Beautiful You VIP program was designed to offer our clients access to many procedures on monthly bases along with on-going consultation with our nurses and aestheticians and unparalleled offers, discounts and other perks. Our clients can save thousands by becoming VIP members and they don’t need to think twice about where to go and what to do in order to take the best care of their skin in a safe non-judgmental environment. We are most proud of our team of talented, dedicated and experienced aestheticians and nurses who all take their job of helping clients achieve their beauty goal very seriously. After all we not only make clients look beautiful, we help them feel beautiful and that’s all that really matters.

What moment in your career do you look back most fondly on?
Just to see Gentle come together as we have imagined it, to hear the phone ringing and all the positive feedback we’ve been receiving from clients, referrals that are coming from our existing clients. To be able to walk into a beautiful, lively, positively charged office every morning.

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