Today we’d like to introduce you to Hannah Mathews.
Thanks for sharing your story with us Hannah. So, let’s start at the beginning and we can move on from there.
I came to Boston for college, from the Philadelphia area and fell in love with this city! I started dancing when I was 4 and continued performing and choreographing through college. After graduating, I struggled to find a dance outlet until I walked into a Vixen Workout class in February of 2016 – I was immediately hooked! I never missed a class after that and began my own journey as an instructor 6 months later. Not only do I leave class super sweaty, torching calories while booty shakin,’ but, I leave feeling more confident. I want to make sure everyone who takes Vixen, shares this same experience and comes back for more!
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Since this is a new brand, originating in Miami in 2013 and debuting in Boston in 2016, not a lot of people know about Vixen Workout. We added another instructor in Boston this year and are now offering classes 4 days a week. Most of our marketing is all through word of mouth and social media. It’s hard competing with brands and fitness styles that people know and are comfortable with. The small community we have built is filled with passionate women who support each other through dance and fitness. Obviously, we would love the brand to grow in Boston so we can share this incredible program with as many women as possible.
Please tell us about Vixen Workout.
Vixen Workout is an intense hip hop dance cardio class that is designed for women by women. With professionally choreographed routines, Vixen Workout incorporates pylometrics, squats, core work and is considered a HIIT workout. The lights go down and ladies will experience the illusion of being a performer on stage or out for a fun Ladies Night with the girls! Vixen Workout is not your average dance fitness class. It is an experience. While traditional workout wear is worn, the unofficial dress code for Vixen is leggings, tanks or crop tops, bright lipstick, bat worthy lashes and you let your hair down (for hair flips obviously). Selfies are encouraged and smartphones are welcome so that women can share their triumphs together. This class is for YOU. It’s YOUR moment. It’s an hour break for you to let loose, step away from your daily role and have FUN! We leave our stresses and responsibilities at the door and celebrate OURSELVES. This is a NO JUDGMENT ZONE. Whether you have dance experience or not, Vixen Workout will be sure to bring out the fierce woman that you are.
As a Phase 3 certified Vixen Workout instructor, I am most proud of the community of women that we have built call the #vixenarmy. The #vixenarmy movement is a community of women that inspires each other to take better care of themselves both physically and mentally, build confidence and support each other. I have had women tell me after class that this is the first time since having a baby that they feel confident and sexy postpartum. I have had women tell me that they have recently gotten out of a toxic relationship where their partner told them they were not good enough and Vixen helped them find empowerment and self worth again. These mental and emotional success stories are what sets Vixen apart from other fitness activities. These are the stories that inspire me to show up every week and give everything I have to the women who come to my classes.
Do you look back particularly fondly on any memories from childhood?
My favorite memory from childhood is spending my summers with my sisters and grandmother at the beach in Rhode Island. She would teach us how to garden, bake, create art, collect mussels, dig for clams and so much more. She was fiercely independent and one of the strongest women I know. She has inspired me to strive for success and happiness in my own life.
Pricing:
- Class pricing varies by location, discount class packages available, starting at $15 per class
- Hosting a special 2 hour Vixen Workout Master Class with one of our Master Instructors from Miami 3/24 for $25
Contact Info:
- Address: 181 Mass Ave.
Boston, MA - Website: www.vixenarmyhannah.com
- Email: vixenarmyhannah@gmail.com
- Instagram: @vixenarmyhannah

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