Today we’d like to introduce you to Dr. Peter Martone.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I graduated from UMass Amherst with an exercise physiology degree and a minor in nutrition. I have always loved helping people change their daily habits to achieve a higher state of health and well-being which drove me to go to Chiropractic College in Davenport, Iowa. I graduated in 1999 and have been in private practice ever since.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Oh no, it has not been a very smooth road. Thank god, I have always had a very clear vision where I was headed. In order to make in it business, you have to have a very clear idea why your business exists. There will always come a time when your business is tested and only the CLEAR will survive.
Atlantis Rises
It all started like it had for many of us, during the worst winter in Boston’s history. One of my employees pulled me out of an adjustment room while I was seeing a patient, to tell me that we had a waterfall coming out of the ceiling. We scrambled to get barrels to catch the water and over the next three hours canceled our patients, while also breaking up ice dams and shoveling snow off of the roof of the building. Thankfully, we were able to stop the water in time to avoid severe damage to the inside of the building.
For many, that would be where the story ends but for ATLANTIS that was just the beginning. Two weeks later before going into the office one morning, I went to Whole Foods to pick myself up a green machine juice. That is when I received a call from the same employee saying, “Where are you?”
“Just drinking my juice before I come in, I still have thirty minutes. What’s up?”
“We have water again” she said.
“Okay, get the buckets, I will be right in.”
“It is different this time” she said.
Concerned, I replied, “What do you mean?” I thought to myself it couldn’t be that bad because the roof was clear.
“There is water everywhere, the floor is floating!” she exclaimed.
“I will be right there!” I told her.
When I got there I couldn’t believe it. Water was in every room of our 4,000-square foot office and everything on the floor was saturated and ruined. No, not from a roof leak this time, it was from a toilet that had overflowed all night long. This was a brand new office that we had just built the year before and now it was totally destroyed. As a team we all went into warrior mode and for the next week we scrambled to get workers, movers, insurance adjusters, computer specialists, phone specialists and contractors all on one schedule so we could quickly move the office into a new temporary location and minimize our down time. Then, we could start the process of building a new Atlantis. Well, if it was that easy then this wouldn’t be a very long story, it would just be two tragic things that unfortunately happen to many people. However, the story doesn’t end yet.
Thanks to hard work and great help we were up and running in a new temporary location within one week and we were able to begin construction on Atlantis. Every floor was removed, all the doors were thrown away and every wall was cut two feet off of the floor to dry out. Everything in the building had to be moved out, thrown away, or stacked into one room. After dealing with insurance companies, contractor delays and increasing budgets, after six months we were just about done. 98% of the flooring was down, the new doors were installed, and the finishing painting job was to start in two days. There was just one problem; when they were putting the last of the flooring down they found a bump in the concrete. The next morning, the contractor came in remove the bump with a hammer drill. As I was gassing up my car to drive to New Hampshire, I got the call.
“Peter, we have a problem! You have to call the town immediately” the contractor yelled.
“What the h### happened.” I asked him.
“When my guy was chipping down the concrete he hit the main water pipe coming into the building from the street. It caused the pipe to burst. The office is flooding and we can’t shut off the water!”
As you can imagine, my heart dropped. No, not again. I went in to warrior mode again. To make a long story short the town could not find the shut off and for 3 hours the office flooded ruining everything all over again. My next call that day was to the mold clean up crew and began the same process all over again. By this time, people were telling me that we were cursed because of our name ATLANTIS Chiropractic Wellness Centers. We were meant to be under water. You would think the story would end here but it still isn’t over yet.
You can imagine my insurance company’s reaction to my third call. This time we had already gone through everything once. I think everyone felt bad for us so we got things done much quicker the second time. We got to the point where the plumber had just finished fixing the broken pipe and the flooring contractor had half of the new flooring down. I remember this day very well. I was in a room with a patient that was having a digestive issue we were working on. The waiting room was full and there was a new patient waiting to be seen. It’s important here for me to mention that our temporary office was located just on the other side of the parking lot from Atlantis.
Right when I was ready to adjust the patient, I heard the front door slam open and a man yelling, “WATER, WATER! I can’t shut it off! Where is the doctor?” I immediately took my hands off of the patient and ran out of the room. My flooring guy was standing there drenched in water and kept saying, “the water, I can’t shut it off!” At that point, we both ran across the parking lot and into the other building. A valve that the plumber installed had released and water was shooting from the floor to the ceiling again from the water main. But, what happened next saved our office from another devastating flood.
I yelled to Frank, the flooring guy, to get me a hammer. With water shooting into my face, fully dressed in work clothes and with a full waiting room, all I could think about was getting the water turned off. He handed me a hammer and I started banging the valve back on the pipe that it had shot off of. But it wasn’t working, so I yelled to Frank to get me a screw driver. Somehow, by leveraging the screw driver and hammering the valve back on to the pipe, we stopped leak and saved the office from another massive flood. I immediately called the water cleanup company who got there in 20 minutes to start cleaning up the water. We were able to pull up all of the flooring that got wet and wiped it down, so we were able to save it all. After having the fans and dehumidifiers running 24/7 for five days, the office was dried out for the third time and we were able to start construction once again.
It has now been seven months since our first flood and ATLANTIS HAS RISEN. We have risen above all of our misfortune and have used it to create an even more inviting and healing atmosphere. At Atlantis Chiropractic Wellness Centers we think differently and feel that we need to succeed in our mission in order to SAVE the health of our community. We do not find comfort in the status quo but instead strive to create a community where people hold themselves accountable for their health and wellness. We use state of the art technology to identify how stress negatively affects a patient’s health and we work together to help create new lifestyle patterns that will allow them to achieve their health goals. We call this approach the Interactive Healing Experience or IHE. The corner stone of the Atlantis’s INTERACTIVE HEALING EXPERIENCE is that each individual’s nervous system controls the way everything in their body adapts to stress. Whether you are putting your body under stress because you are a smoker or whether you are stressed at your job, your body adapts to stress in very specific neurological patterns which our specialized technology can read and interpret. By using chiropractic adjustments along with other healing techniques, we help our patients to break those patterns. We then use Atlantis’s guiding principles to start building new ones.
The original civilization of Atlantis might still be hidden, but here in Wakefield, Massachusetts, Atlantis Chiropractic Wellness Centers has RISEN. We will continue to create a community we warmly invite individuals that are willing to take a more PROACTIVE approach to their health.
We’d love to hear more about your business.
I am known as Dr. H.A.B.I.T.S…. Health Achieved By Intention To Succeed. I have created an environment where people hold themselves accountable for their own health. I empower them with information to make decisions that helps them live a happier healthier more full filled life.
We have developed what we are calling the INTERACTIVE HEALING EXPERIENCE. In order to obtain health, all aspects of your health must be addressed. With the Interactive Healing Experience, we do this by using chiropractic care, the latest technology and a lifestyle assessment to customize a plan that will meet your needs and get you on track to achieving optimal health.
Our Interactive Healing Experience combines very specific spinal adjustments with nutritional recommendations and life style changes to optimize your overall health. The healing experience starts with your commitment to your overall health. To achieve your optimal health, it is essential that you make the decision to get and stay healthy. You hold the keys to your success. And to help you on your journey, we also offer support for the lifestyle changes you decide to make. Taking advantage of the coaching sessions we offer not only provide you with expert guidance to help you succeed, working with a coach also helps you stay accountable to the goals you have chosen. You can do it! We can help!
For best results, enter into your care with an open mind and a vision of what you want. There will be a lot of changes in the first few weeks of your treatment. If you work hard and stay committed you will feel better than you ever thought imaginable. Stay committed and help us help you.
WE DO NOT TREAT SYMPTOMS, WE CORRECT CAUSES!
Our focus is not on treating your symptoms. That’s what medicine does. Our job is to find the exact spinal/health problem that is causing your symptoms. Once we do, we will support your care with nutritional recommendations and lifestyle changes which will help us correct the problem, much like orthodontic braces do for crooked teeth. And, like braces, spinal correction and healing takes time…. and it’s so very worth it!
What were you like growing up?
I was always a passionate happy child. I love to play jokes and interact with people. Form doing some sole searching I came up with a purpose statement a few years ago.
I am a person of passion. I express my sole purpose by removing interference and connecting people to the energy of their creator. I stand for manifesting healthy lifestyle habits to help people maximize their true life potential.
Contact Info:
- Website: www.AtlantisWellness.com
- Phone: 781-224-0202
- Email: drmartone@atlantiswellness.com
- Instagram: drmartone
- Facebook: www.FaceBook.com/TheHealthiestTribeAlive
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