Today we’d like to introduce you to Doreen Nicastro.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
A positive attitude has helped me build a successful social media and email marketing consulting business in Boston, Massachusetts. Starting a new business is not for the faint of heart. Nicastro Consultants is celebrating 7 years in business. Its a second career after a successful twenty-five-year career in higher education information technology administration. Using my knowledge and passion for teaching and technology, I started a consulting business helping small business with digital, Internet and email marketing.
I hold an undergraduate degree in Sociology and Criminal Justice from Suffolk University, a Master’s Degree in Public Health and a certification in Emergency Management and Business Continuity from Boston University. As a Constant Contact solutions provider for the number one email marketing company, I am committed to teaching digital marketing workshops to groups of small businesses and non-profit organizations, free of charge!
My success is fueled by my passion for learning, teaching and solving technology challenges in a fast-changing world. My core values include:
Resiliency is a core value that my company, Nicastro Consultants, relies upon. Whether in my personal or professional career, it has been my beacon. Two major life events transformed my mantra, “what doesn’t kill you makes you stronger!” I practice a daily life of gratitude. When life’s lemons are thrown my way, I make a delicious lemon aid.
Trust and integrity are the pillars of Nicastro Consultant’s business core values. Trust is something earned by listening and designing a strategy based on business and marketing goals and objectives.Clients entrust me, on their behalf, to set up, optimize, implement and manage their business Internet presence and profiles including social media credentials. I claim, optimize and complete business profiles on sites like Facebook and LinkedIn Business Pages, Yelp, Google for Business, Google +, Trip Advisor, Foursquare, etc. Together we craft an effective digital and marketing strategy which engages and grows clients and business goals.
Generosity is grace in the moment. It is something I witnessed and experienced as a young girl. I was lucky to grow up in a neighborhood where people supported one another. I continue to practice that spirit of generosity each and every day by paying it forward. I give my time and expertise to organizations that help young girls and women in business and in education. I value the importance of education, resiliency, trust, generosity and the strength of the human spirit.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
It’s never a smooth road especially when you are building a business from scratch. It’s like baking a cake it takes a recipe, a road map, the ability to follow instructions and be creative on the fly. What I have learned it to know what you need to run your business, understand what you do very well and what you don’t; find those who have the skills to help you grow your company.
We’d love to hear more about your business.
My clients include individual business owners and small companies. I work on digital marketing activities which require regular and ongoing attention that they do not have time for. These include but are not limited to:
-Update and maintain an online business profile(s) and keep up with social media trends.
-Manage digital marketing campaigns and capture new clients/customers/donors?
-Retain existing clients/customers/ donors via ongoing appreciation campaigns: holidays, birthdays and anniversaries.
Individual marketing services:
-Internet audit, citation review, & documentation.
-Organic, Search & Facebook Ads
-Website build, redesign or optimization.
-Upgrade or establish professional and business social media profiles and pages on LinkedIn, Facebook, Instagram, Twitter, Google+.
-Claim business accounts on Yelp, Foursquare, Trip Advisor.
-Standardize digital branding.
-Implement strategies to grow your business.
-Design engagement marketing campaigns.
-Implement, track and report on campaign status.
-Create responsive-social-ready landing pages.
-Integrate e-schedule and e-commerce plugins.
I am extraordinarily proud of my clients who have little to no understanding of how to use tools to expand their Internet and social media presence. They trust me to build, share and grow their brand and services. Those who use my services are more likely to achieve their business and marketing goal within 3-6 months of working with me. That’s something to be proud of!
What were you like growing up?
Looking back I was a born leader. Second, in line of six siblings, I learned management, organization and communication skills early. I was always helping with cooking, cleaning, baking, laundry. My role was to fix things and keep my mother and my siblings organized. It was a good primer for running a consulting business.
Pricing:
- SOCIAL START One time set up fee $500 For individuals One email campaign per month, scheduled weekly to social feeds.
- SOCIAL GROW Social Start Plus For small business & nonprofits $250 up/mo One blog, email campaign per month with weekly posts to social feeds.
- SOCIAL PRO Social Start Grow For small business & nonprofits $599 Virtual Marketing Assistant For companies wanting to customized digital marketing management services.
Contact Info:
- Website: www.nicastroconsultants.com
- Phone: 617-271-3769
- Email: doreen@nicastroconsultants.com
- Instagram: danicastro56
- Facebook: https://www.facebook.com/NicastroConsultants/
- Twitter: https://twitter.com/nicastrod
- Yelp: https://www.yelp.com/biz/nicastro-consultants-brookline
Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
