Today we’d like to introduce you to Dominic Amenta.
Dominic, please share your story with us. How did you get to where you are today?
I launched DPA Communications in March 2012 after spending nearly a decade at one of New England’s largest public relations agencies at the time. During my tenure there, I rose through the ranks, from account coordinator to vice president while handling the company’s marquee clients including Mohegan Sun, Dunkin’ Donuts, New Balance, Boston Park Plaza Hotel, Boston Wine Expo, Ace Ticket and a dozen or so bars and restaurants. After leaving Regan, I had a cup of coffee with a sports marketing company looking to build out its lifestyle and hospitality PR division. One of the highlights while I was there was conceiving and executing the PR strategy behind the launch of the Revere Hotel in Boston’s theatre district. Since making the decision to go out on my own, I’ve built DPA into a 6-person agency with over 70 years of combined PR and marketing experience with a wide range of clients in the consumer, lifestyle, hospitality, retail, sports + sports business, tech, B2B and special event sectors.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Like anything else, there’s been obstacles along the way, but I’ve surrounded myself with great talent so the road has not been as bumpy as it could have been. The ongoing struggle is always when major decisions need to be made to grow the business – whether its personnel, resources + tools, a new office, and bandwidth to take on more accounts without overworking the team, etc.
Alright – so let’s talk business. Tell us about DPA Communications – what should we know?
We consume information – from the media, influencers, business leaders, our networks and affiliates, and from the strategic alliances and relationships we’ve cultivated during our 70+ combined years of PR and marketing agency experience. We then broker that information on behalf of our clients to get their audience’s attention, secure impactful media coverage with our clients’ messaging and branding and create mutually-beneficial strategic alliances. We don’t believe in publicity for the sake of publicity. Our PR and marketing efforts are carefully planned to meet specific business goals, because we know the success of our clients’ business is not measured in column inches. We look at their target audience and conceptualize creative, unique and effective ways to get their audience’s attention. The news cycle is 24 hours a day, 7 days a week, and so are we – accessible all hours of the day to our clients, and media members with impending deadlines. No empty promises. No white noise. No BS.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
There have been a few key people that have put me in the position to run my own company whether they know it or not. George Regan, my first boss, gave me a first-hand in-depth behind the scenes look into PR, and allowed a 22-year old kid at the time to bombard him with questions about the company, clients, what makes a good PR and marketing professional and anything else I was intrigued with at the time. Christian Megliola helped shape and guide my career throughout the 2000’s not only as a boss, but as a friend and mentor both on and off the court. Lastly, Tom Lee, who allowed me to ride shotgun with him as he was running our team’s marquee accounts, showing me the ropes each step of the way.
Contact Info:
- Address: 284 North Street
Boston, MA 02113 - Website: www.dpacommunications.com
- Phone: 781-789-5074
- Email: dominic@dpacommunications.com
- Instagram: http://instagram.com/dpacommunications
- Facebook: http://facebook.com/dpacommunicationsboston
- Twitter: http://twitter.com/dpacomm
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