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Meet David Hauck of Tadpole in South End

Today we’d like to introduce you to David Hauck.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Tadpole was started by my wife, Storey Hieronymus Hauck, in 2006. She was running a successful clothing store called Turtle and noticed many of her customers were starting families. At the time here wasn’t anything in the South End or anywhere in Boston that served young urban families. Tadpole started in a modest space on Clarendon to prove the concept. Three years later, in 2009, we moved a block down the street into a larger space, almost twice the size. In 2012 we renovated our lower level adding another 500 square feet of retail space. Our goal has always been to serve our community and help those families committed to raising their children in the city. We’re committed to selling the best products in the baby world and offer customer service that exceeds expectations.

We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
While retail is challenging in the era of Amazon, we feel that small, independent, highly personal retail has a place in the landscape. While other stores have closed along the way, we have grown every year. In a way our biggest struggle is staying on top of our game, always proving to our customers that we are a valuable resource for them.

We’d love to hear more about your business.
We curate the massive world of children’s products into a selection tailored for our customer base — young urban parents who value qualify, modern design. We are owner-operated, and I think our customers can feel that. Our daughter goes to school with a lot of our customers’ kids, so we aren’t just clocking in to do a job but are committed to making the business a valuable part of the community. We are proud to have thrived during a very difficult time for many retailers, from the recession of 2008 to the aggressive growth of Amazon, we have figured out a way to fill a need.

What were you like growing up?
My teachers would probably describe me as a bright kid who didn’t apply himself. I was always getting into trouble because I got bored easily.

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