Today we’d like to introduce you to Craig Stockmal.
Craig has spent his whole career over the last 30 years in the marketing communications arena in the financial sector in the Boston area and beyond. He has seen the disconnect around the marketing message\brand being properly executed effectively in the market place in many mediums and the lack of sophisticated logistics to do it properly. He sought to create a company and a tech platform that integrates and handles that execution complexity.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
There is a lot of competition in direct-to-consumer marketing services and technology (traditional B2C). Focused Impressions is a distributed marketing platform that supports a network of brokers, agents, vendors, franchises, etc to execute brands in their local market or B2B2C. The challenge and struggles along the way have been around properly educating the market the difference and proving to them the increased logistical challenges that come in to play when supporting a network to execute effectively.
Focused Impressions – what should we know? What do you guys do best? What sets you apart from the competition?
Focused Impressions understands that people are emotional and sales and marketing initiatives have to be integrated & interconnected with consumers on a local level through all channels to drive the most success. It supports brands that have diverse networks, distributed networks to go to market. FocusPoint is technology platform that automates that. It is a very unique solution in the market and solves for many complexities that customers do not realize they are dealing with on a day to day basis.
What moment in your career do you look back most fondly on?
Taking 30 years of experience and being able to aggressively launch a startup business that puts all of my learnings to use to create something that truly solves problems.
Contact Info:
- Address: 800 Boylston Street, 16th Fl, Boston, MA 02199
- Website: http://focusedimpressions.com/
- Phone: 617-797-2996
- Email: craig.stockmal@fitinc.us
- Facebook: https://www.facebook.com/focusedimpressionsinc/
- Twitter: https://twitter.com/focimpress
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