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Meet Valerie Sarron of VS Photography in South Boston

Today we’d like to introduce you to Valerie Sarron.

Thanks for sharing your story with us Valerie. So, let’s start at the beginning and we can move on from there.
My mother immigrated to this country and built her business from the ground up, so I always knew I wanted to create something of my own in some fashion one day.

Boudoir photography is a rising movement, as it enables women of all backgrounds and body types to embrace their unique figure and feels confident in their own skin, let their guard down, and capture a moment in their lives that they can remember forever.

I knew I had discovered a medium I was truly passionate about after photographing one of my first boudoir sessions with a close friend in preparation for her wedding day. This particular session was full of laughter, authentic moments, and emotion. News of my client’s session quickly spread, and soon all of her friends were requesting to book their own boudoir experience with me. That’s when I realized I could really explore this art form and create a business.

That first boudoir session led me to develop my portfolio, set up a studio space and spread the message of self-confidence and body-positivity with the launch of VS Photography.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Of course, there have been some struggles along the way! I think every business owner experiences ups and downs before figuring out what works best.

One of the main challenges I’ve experienced in specifically launching a creative business is navigating the non-creative parts. For example, even if I master all the artistic aspects of running a photography business (the photo shoots, the editing, the client experience, etc.), there are a million other aspects that need equal attention. To compensate, I’ve either had to acquire and perfect new skillsets or hire outside help (or ask for help from talented friends or my dear husband). Bringing on other people who are experts in their fields has helped me grow my business and allowed me to focus my attention where it’s most needed.

So, as you know, we’re impressed with VS Photography – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
VS Photography is a beauty and boudoir studio based in Boston. My goal with boudoir is to share women’s stories through photography, while at the same time providing them with an unforgettable experience. From individual client attention to a fabulous hair and makeup team, and a glamorous yet intimate studio setting, I hope that women enjoy every step of the process. What’s most important though, is that every woman feels confident and empowered during and after their session.

Whether commemorating a wedding, an anniversary, or a special milestone in your life, an intimate portrait shoot is a perfect way to celebrate yourself and create a memory that will last forever.

VS Photography is also unique in that it’s one of the only boudoir studios to offer group boudoir packages, which are perfect for bachelorette parties, bridal showers, or a girls’ night out. These packages are a great way to celebrate an occasion with friends while trying something new.

So, what’s next? Any big plans?
VS Photography is also a community! I’m in the beginning stages of hosting “Beyond Boudoir” events each quarter. These events will bring female entrepreneurs and community members together to discuss different topics related to women’s issues. I want VS Photography to be more than just a photography studio for clients–I want it to truly be a place that encourages women’s empowerment through different channels.

Interested in joining? Sign up for the email list to become a member and receive event invitations, studio updates, and photography specials.

Contact Info:


Image Credit:
VS Photography, Jocelyn Mariah Makeup Artistry, Bespoke Boston Weddings

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