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Meet Trailblazer Sandra Sigman

Today we’d like to introduce you to Sandra Sigman.

Sandra , let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
As the daughter of a floral designer, I always enjoyed watching my mom create her floral arrangements. I helped out in her shop until I was 20 and then ventured off to Paris to ice skate professionally with Holiday On Ice. While living in Paris, I would visit the local flower shops and report back to my mom with what I learned. I admired the lush bouquets with an abundance of blooms, hand-tied by a fleuriste wearing a simple black apron. Upon returning to the states, my mom and I fulfilled our dream of opening a French-inspired flower shop together.

After a year of planning, we chose the name (after the fleuriste near my Parisian apartment) and the location.

Unfortunately, gains are sometimes born through loss. My mother passed away a month after we opened but her memory inspired me to continue her legacy. Her gift to me was the knowledge that helped me create Les Fleurs.

29 years later, Les Fleurs has evolved from a quaint flower shop into an exclusive floral, home and garden store with clients worldwide. In addition to fresh floral delivery and wedding floral design, we offer workshops, custom planters, French antiques, home decor, garden and botanical bath products available in our shop and on our website.

I continue to visit France a few times a year for inspiration and to purchase goods for the shop.

Has it been a smooth road?
It definitely has not been a smooth road! I have had my ups and downs like anyone and If someone asked me what it felt like to open a store at 23 and then lose your business partner/parent it was not easy. I had an inner strength that kept me from giving up and I knew that my mom was in heaven watching over me.

My advice to give other women starting out would be…

Don’t follow the crowd: Be unique, be different and don’t do what everyone else is doing.  I didn’t want to open a regular flower shop. I am a creative person and always had new ideas. I wanted to build a business for myself where I put together everything I love under one roof that other people would love too.

Find your passion: There is nothing better for me than waking up every day getting to do what I love. After 29 years of owning my shop, I still get excited to go to work. Find your calling, work hard and take risks.

We’d love to hear more about Les Fleurs.
We are a unique French-inspired floral, home and garden shop north of Boston specializing in floral events celebrating life’s big and small occasions. Our work attracts people who love beautiful things, with attention to detail. We love to think outside the box and add unexpected touches to our floral designs to elevate & make them more memorable. Please visit our website to view our work.

Which women have inspired you in your life?
My mother.

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