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Meet Trailblazer Caitlyn Elf

Today we’d like to introduce you to Caitlyn Elf.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I graduated from Boston College with a degree in Communications (PR, Marketing and Advertising) and ended up getting a job at at Time Inc. doing digital marketing. The more time I spent working that job, the more my interest in health and wellness grew. After 5 years in the digital marketing world, I finally made the plunge to go back to school for my graduate degree and Registered Dietitian credentials. I applied to and was accepted to Boston University where I completed my degree. I took a job doing digital marketing for a food brand right after graduation and finally after a year made the leap a year to pursuing Cait’s Plate full-time.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It certainly hasn’t been a smooth road! It was full of bumps but I learned a valuable lesson with each one I faced and overcame. It took me a long time to build up the courage to pursue my dream and go back to school. It’s hard to leave a well-paying job to go back to school full-time, but ultimately I decided to just go for it. It was scary and full of things I was nervous to face (like student loans!) but in the end, I wouldn’t change my decision to do it. I’m not a science-minded person at all so I struggled through all the science requirements (which included Organic Chemistry and Biochem!). I had to study harder and longer than everyone else in my class in order to pass the exams, but it was worth it!

Alright – so let’s talk business. Tell us about Registered Dietitian and blogger at Cait’s Plate – what should we know?
I blog full-time at My site features wholesome, balanced recipes and no-nonsense nutrition advice. My mission is to show everyone that living well is all about a balance, and that includes the food we eat! There is no such thing as a perfect diet – everyone is unique with different needs and it’s important that we honor our own body’s signals when it comes to that, rather than eating what we’re told to by some fad diet or trying to follow what has worked for someone else.

The thing that most warms my heart are the messages that I receive telling me how much I’ve helped from individuals who have struggled for years with their diet. Whether it be working their way through recovery from an eating disorder or finally finding a positive relationship with food, those messages are what keep me going and keep me doing what I’m doing. While I like the idea of one-on-one counseling, what I love most about my current platform is that it allows me to reach many more people on a daily basis than I ever could with individual counseling.

There are a ton of other sites like mine, but I like to think that what sets me apart is that my focus has always been on balance. I encourage my audience to listen to their bodies, focus on all the nutrition food provides our bodies (rather than calories or grams of fat) and most importantly, give into their cravings!

Do you recommend any apps, books or podcasts that have been helpful to you?
I love my Fitbit (and the app that goes with it) because it encourages me to get up and move around which I think is such an important part of an overall healthy lifestyle. It also helps me keep track of water so that I can be sure I’m hydrating appropriately. I depend on the Today’s Dietitian, Academy of Nutrition and Dietetics and EatRight sites for nutritional news and for resources.

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Caitlyn Elf

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