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Meet Stewart Berry of Caliper Corporation Mapping Software in Newton

Today we’d like to introduce you to Stewart Berry.

Stewart, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I am the Vice President of Product Management at Caliper Corporation and we are located just down the road in Newton. I am responsible for managing the sales, support, marketing, and direction of the Maptitude mapping software. Maptitude is a popular business mapping application.

I am fortunate that I have been able to spend my career specializing in geography, geospatial systems, and geo-data. I enjoy sharing the benefits of Geographic Information System (GIS) technology with people and organizations throughout the world. I am always open to discussions, with users and geo-geeks alike, on the best ways to create intuitive and powerful mapping tools that provide tangible value. It is extremely rewarding to be part of the Caliper Corporation team because we offer unique solutions that are driving the future of geospatial in areas that range from location intelligence and big/open data analytics to Smart City Intelligent Transportation Systems (ITS).

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
For my undergraduate thesis, I used data from satellites that normally detect nuclear explosions in the atmosphere. I used the data in a slightly less terrifying way to detect the light emitted by settlements at night to model the size of urban areas and their populations. I chose this project because I felt that it had real world use in helping countries that didn’t have the means to conduct a population census or to determine the extent of their urban areas. And, I admit, that as a cold war kid it seemed pretty cool to be working with “exploding satellite nuclear data”.

But defining predictive models and extensively using statistics was very unusual in my undergraduate geography degree, and remained unusual even in my master’s degree where I predicted the behavior of the customers of a banking division of a major retail chain.

But being able to work on a real-world problem for a real company forced me to learn the skills that would be useful in the marketplace and when applying for a geospatial job as a business geographer. The skills I developed were in modeling, statistics, math, programming, and report writing. And as I mention to geography student job seekers, at least basic skills in programming are needed because you can then automate tasks in a geographic information system (G.I.S.) and make the software do what you want it to do, while also enabling you to work better with spreadsheet software such as Excel and with databases such as Microsoft Sequel Server, and in statistical applications such as SAS and S.P.S.S.

I have a friend that works for a shipping company in Florida and he always jokes that I am the only person he knows from our undergraduate geography degree that still works with geography and maps on a daily basis, and I feel lucky that I am able to do so. I attribute some part of that luck to the fact that on my G.I.S. masters degree at University College London I had access to many different G.I.S., statistical, and modelling software applications, and I simply chose the ones that met my needs with the smallest amount of fuss so that I could get the results I needed and develop skills that were not tied to any single piece of software.

Alright – so let’s talk business. Tell us about Caliper Corporation Mapping Software – what should we know?
Caliper’s software applications are being used around the globe and are making businesses and governments more efficient and effective. Founded in 1983, Caliper is recognized worldwide as a leader and innovator in the development of transportation analysis and GIS software.

Caliper is building a better tomorrow. We have a team that thrives on being challenged and in using their expertise to imagine, innovate, and explore. At our global headquarters in Newton, MA, I am privileged to work with some of the best and brightest experts in transportation planning, traffic simulation, and GIS/mapping as we create cutting-edge software to solve some of the world’s toughest problems. Each team member is encouraged to realize their potential, through endless learning opportunities, a culture committed to driving innovation, and a friendly and respectful work environment.

Caliper is the developer of TransCAD® Transportation Planning Software, TransModeler® Traffic Simulation Software, and Maptitude® Geographic Information System Software packages.

Maptitude is one of the few mapping applications that has the variety of route planning and territory tools that meet the varied needs of most organizations, at a price that doesn’t break the bank, while being considered easy-to-use by its broad customer base. Unlike many other mapping and GIS software packages that require users to purchase data separately, Maptitude is a professional map creator that includes extensive geographic and demographic data so that you can immediately start creating maps.

Maptitude is used in almost any business or organization that you can imagine from Fortune 50 companies through to mom and pop shops and the local pizza delivery guy. Maptitude mapping software is used in retail, real estate, restaurants, franchises, health care, banking, and business in general.

Transportation and traffic G.I.S. (TransCAD and TransModeler, respectively) can use huge amounts of data. And just as maps are a great visual way to help people understand and analyze data, we have seen that 3-D G.I.S. simulation is a really great way to help people interact with the data, and also a great way to present and share the information. One of the key ways that G.I.S. can help to manage and visualize big data for transportation is with lane based maps:

Transportation data are simulated over time and the attribute data for features such as vehicles actually change, so that you can see average speed in a lane or what a vehicle’s acceleration is. Instead of aggregating traffic counts to street lines, we can simulate every geographic feature such as every car, bus, train, or even pedestrian or cyclist.

Pricing:

  • Maptitude Mapping Software US$395 – US$995
  • TransCAD Transportation Planning Software US$4,000 – US$12,000
  • TransModeler Traffic Simulation Software US$995 – US$12,000

Contact Info:

Maptitude map of conctration of coffee shops and largest chain by state

Jedi Knight UK Map

Maptitude map of coffee chains by U.S. county

Massachusetts Prop 2-1/2 Override Votes Maptitude Maps


Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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