Today we’d like to introduce you to Steven Pawlyk.
Steven, please share your story with us. How did you get to where you are today?
After cheerleading in college for 8 years and coaching for many years after that, I wanted to make a career out of all that I had learned about the industry. Having a background in music production I decided to try my hand at producing performance music for local cheerleading teams. Cheerleading music production was a very lucrative niche field that didn’t have many professionals in it at the time. After having some local success, I began reaching out to teams all over the country. I began to gain a great reputation for having a high-quality product at an affordable price. In addition, our customer service was second-to-none. As my brand/product began to gain traction nationally, I then moved international. We now service clients all around the world.
We’re always bombarded by how great it is to pursue your passion, etc. – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
My journey has had its ups and downs. When I first started, there only a couple other producers creating performance music. As time passed more and more producers started popping up all over the country. This led me to have to more and more creative in what we were offering. We started incorporating multiple vocalists, original content, both custom and premade products etc. Having a big online and social media presence has started to separate us from the rest of our competitors. The biggest my company has faced, along with the rest of the industry, is that as of 2016 we can only use original content in our production. We are no longer able to incorporate popular music intro our mixes. This is another aspect that separated us from our competitors. This rule change eliminated a lot of the competition. This has allowed us to absorb former companies and expand our brand. Other challenges have been having a family because it only gives me a certain amount of time to produce each day. I used to be able to work 15-hour days, 7 days a week. Now I am limited to a 9-5 Monday through Friday work schedule. Having a great staff has allowed us to continue to grow despite all the industry and life changes over the years.
We’d love to hear more about your business.
Innovative Performance Productions (IPP) specializes in the productions of performance music for cheerleading and dance. We offer both custom and premade products which allows us to service a large range of clients from local pop warner programs to highly competitive all-star and college teams from around the world. We are known for having an extremely high-quality product at affordable prices. We have amazing customer service and a staff that can handle any challenge while staying on pace and delivering products on-time. On a business level I am very proud of the services we offer and how efficient our process has become. Our website has made us able to seamlessly handle 100s of requests daily. This gives us a great advantage because we don’t miss any potential orders. On a personal/employee level, I am extremely proud of how each department can handle their work load and work together behind the scenes to be able to handle massive amount of orders, emails, phone call act. which enables us to be able to keep our promises to customers and deliver daily. Each employee has a specific job but must work with other to complete daily tasks and this is done perfectly from top down and bottom up. What sets apart from other is our ability to handle 100s and 100s of orders and delivery on-time, high-quality products instantly. We have built our reputation on our process and it keeps on getting better.
What were you like growing up?
Growing up I was full of energy always trying to learn and do as much as I could. I was a straight A student and played every sport imaginable. In addition, I had a heavy music influence as my dad was in a band singing and playing guitar. My dad is where I got my music talents from which has allowed me to get to where I am today. The discipline that I learned from school and sports combined with my musical talents has allowed me to grow my business from a single-person operating from his bed room to have multiple employees operating all over the world.
Pricing:
- Custom performance music production starting a $600
- Premade performance music production starting at $99
Contact Info:
- Website: www.ippmusic.com
- Phone: 508-988-0410
- Email: info@ippmusic.com
- Instagram: https://www.instagram.com/ippmusic/
- Facebook: https://www.facebook.com/IPPMusic/
- Twitter: https://twitter.com/IPPMusic
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