Today we’d like to introduce you to Stephanie Audette Connor.
Stephanie, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
After graduating from Massachusetts College of Art and Design with a Bachelor of Fine Arts in Graphic Design, I found myself back home struggling to find a job. For nearly three months, I applied for every graphic design job in Worcester County. I even sent my resume to numerous creative agencies who weren’t hiring!
When I wasn’t job searching, I was spending a lot of time at a young startup in Millbury, MA that was called Cre8: A Do-It-Yourself Studio. Eventually, the owner created a position for me and I spent a few years working there alongside her, helping people to design and produce a variety of items. After working at Cre-8, I got my first full-time job as a designer and worked for a few years at a couple of agencies. It wasn’t long though before I realized that my creativity and ambition couldn’t be satisfied by laying out newspaper ads.
I wanted to be in control of my process and have the opportunity to really connect with my clients and work alongside them every step of the way. I started taking on freelance design jobs while working as a part-time financial assistant. It was so satisfying and I had finally found my calling as a designer! Once I had built my clientele and portfolio, I made the leap to open my own full-time design studio on January 1, 2016.
Metrowest and Central Massachusetts are exciting places to be working right now. Worcester, in particular, is going through a renaissance. The activity, energy, and innovation throughout the city captivates me and draws me in. With so many people following their passions, there are many new and evolving small businesses and startups. The majority of these business owners are really committed to keeping their dollars local and working with fellow small businesses to achieve their goals. I love being able to play a small role in their success stories!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Anyone who decides to start their own business is crazy if they believe it will be a smooth road. Building something that is entirely yours and entirely new is a real learning process—one that never ends.
My largest struggle was deciding to take that leap of faith to go out on my own. I had to struggle with a lot of questions. Would I make enough money to support myself and my family? Would work be steady? What if I’m not as good of as a designer as I think? But, once I had made the decision to go for it, I worked hard to prove to myself that I could succeed.
I had to get out of my comfort zone, so I started attending networking groups where I met other professionals who became clients and friends. With every satisfied client, my confidence in my abilities grew. Now, there are times when my project calendar is so full that I need to turn jobs down! It has been such an amazing journey and I’ve learned something from every project that I have used to make myself a better designer and a better business owner.
Please tell us about Stephanie Audette Design.
My passion is helping small, local businesses thrive by establishing strong brand identities. A brand identity encompasses all of the visual elements of a brand including the logo, colors, fonts, and more. These elements, in turn, impact the way the brand represents itself in everything from packaging to business cards to social media graphics and other assets.
By working closely with my clients, I help them create the visual foundation for their companies. I offer everything from brand consultations to the logo, website, and print design. In addition to my skill as a designer, the thing that really sets me apart is the time I take educating each business owner about what branding is, why it’s important, and how brand consistency over multiple platforms creates a strong, professional company image.
If you had to go back in time and start over, would you have done anything differently?
If I had to start over, I would have made one minor change—I would have invested in a standing desk sooner! I truly believe it makes me a more productive designer.
- Brand Identity Packages start at $2,000.
- Website: www.stephanieaudette.com
- Phone: 7742897020
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/audette_stephanie
- Facebook: https://www.facebook.com/worcesterbranding
Ashley Grace Photography, Molly’s at Natick Mall – Molly’s Apothecary