Today we’d like to introduce you to Pat Dagle.
Pat, can you briefly walk us through your story – how you started and how you got to where you are today.
Blanc got started as a moniker for myself and my partner Cait Danahy, when we opened up shop in our first space – a storefront in Central Square. We used the moniker to umbrella all of our personal projects and put a non-descript signature on the work we were putting out. This work ranged from restaurant designs, to packaging for beer companies, to album artwork, to local brick and mortar concepts (such as Blanc Gallery and Casablanc). Growing up I was playing and touring in bands, always attracted to the marketing and design portion of the business. I really got noticed as I was getting older and the bands were getting bigger. Cait and I have been attached at the hip as life partners and collaborators since we were 15. Caits background is heavy in photography and art direction.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road is only as smooth as your mental shocks can balance….ever. What one sees as up, others might see as down. This isn’t a road with an endpoint….for us it’s a way of life. We enjoy that people enjoy watching on.
Alright – so let’s talk business. Tell us about Blanc Agency – what should we know?
Blanc is a branding and creative agency. We take on conceptual projects ranging in mediums, and find a design solution for our clients based off the idea of breaking visual barriers within the commerce realm. While we focus a lot on in-house projects, we always have behind the scenes client collaborations happening. Most recently we teamed up with Rapper and Artist Keithcharles to produce marketing material and websites for his latest album on Awful Records – M.I.H. Prior to that we branded and designed a Trattoria opening in Copley Square next month.
Our most fulfilling in house project has been our constant focus on reviving and growing Boston’s art and fashion cultures. With this we most recently launched Casablanc and Market at Casablanc. We gutted and renovated an abandoned 70,000 square foot warehouse in Boston’s Newmarket district and made it into a thriving artist and designer studio space, exhibition halls, and retail platform to not only create work but to bridge the commerce gap to actually sell work from an organic and transparent platform. Most of our friends and colleagues were leaving the city to find stronger creative industries else-where. We are constantly looking for solutions to retain and also put Boston on a global art map.
What sets us apart is our lack of pretention. This is mine and Cait’s ever evolving portfolio. There is not final project. This is just what we do and love to do it.
Is there a characteristic or quality that you feel is essential to success?
Our constant need for new ideas, personalities, looks, trends, aesthetics, etc. I live my life searching for something new. Whatever that is.
- Address: 169 Norfolk Ave
- Website: www.blancagency.com
- Phone: 7742880482
- Email: email@example.com
- Instagram: instagram.com/blancagency, instagram.com/casablanc.market
- Facebook: facebook.com/marketatcasablanc, facebook.com/blancagency
- Other: http://casablanc.market
Andrea Shea / WBUR