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Meet Lucia Berman-Rossi of Tiny Hanger in Brookline and Wellesley

Today we’d like to introduce you to Lucia Berman-Rossi.

Thanks for sharing your story with us Lucia. So, let’s start at the beginning and we can move on from there.
We started Tiny Hanger Brookline in 2011. I was a social worker before this and it was time to go back to work so I thought why not open a kids store! It seemed easier than a full-time job and more fun…little did I know!

My daughter was a few years old and I could not find fun, unique items for her around. I was finding the same brands at every store. I wanted to create a place that had unique, thoughtful items with a local focus. We searched high and low for awesome brands for a few years before opening and then opened in 2011. We cater to babies and little ones up to age 8, boys and girls.

We then opened our Wellesley shop a few years later. We know we are doing our job right when our customers walk in and say “omg, this is so cute”! We have two stores, a great team and amazing clothing people love!

Special something’s for babies and little ones!

Every time I walked by the empty storefront on Pleasant Street, I’d be flush with ideas. After my daughter was born, I decided to take a chance, jump in, and make my dream happen. Tiny Hanger opened in October 2011, and have been having a ball ever since.

I’ve tried to build a space where folks feel welcome, meet new friends, find something they don’t see everywhere else, and discover lots of great stuff hand-made right here in Brookline. In the over 5 years open, we’ve opened another store in Wellesley’s Linden Square and moved our Brookline store right around the block to 314 Harvard Street, right in the middle of the action! We are so happy people love us and we love bringing the cuteness to you!

I’ve got a fantastic team of creative people working at the store to support me, and a great husband who pitches in on the weekends. Also, it’s great having a place for my daughter to come in and ‘work’ with me. At nine years old, she is the official Tiny Hanger stuffed animal buyer. The Tiny Hanger is active with the Coolidge Corner Merchant’s Association, Brookline Local First and Wellesley’s Linden Square, working to build vibrant and unique communities.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Pretty smooth but there are always challenges!

Mostly it comes down to never enough time at this point in our career to do what we need to do. I always have more to do and never enough time. I need to write more newsletters, I need to advertise and outreach more etc…

Alright – so let’s talk business. Tell us about Tiny Hanger – what should we know?
Mom-owned baby clothing, shoe & gift boutique with 2 locations in the Boston area-Brookline’s Coolidge Corner & Wellesley’s Linden Square. Great locally made items & unique & fun brands! Ages 0 to 8

We sell a lot of locally made items, handmade by moms and dad owned companies. People just walk in a say “oh this is so cute” and fall in love with the store.

Is there a characteristic or quality that you feel is essential to success?
I feel a genuine love for what I do comes through in everything and finding staff that love it as much as I do. They love helping people pick out the perfect time and we will work with customers until the do! We have cute things so it’s not that hard to do!

I had a lot of management experience in the social work field before which helps and I have a very smart husband who helps me each and every day at home to get it all done. He lets me talk my heart off and he takes care of so many things for me so I’m not on overload.

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