Today we’d like to introduce you to Liz Theresa.
Liz, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I LOVE telling my story! I first got my feet wet with online marketing during my graduate school career at Bridgewater State University (BSU.) I’d decided to pursue my Masters there after graduating from Stonehill simply because I didn’t have any hard and fast post-graduate plans. While I was getting my Masters of Arts in English, I established a rapport with an administrator at BSU who was running his own social media marketing firm.
At the time (circa 2010), this was extraordinarily cutting edge! Twitter had only just been invented a year earlier – so everyone who was “working” in social media marketing was definitely learning on the job. The administrator taught me about social media and personal branding. I went from thinking “marketing” meant selling Avon cosmetics to understanding that it’s a huge, all-encompassing term to describe the way a business engages with its audience.
After I completed my studies, I decided to pursue careers in marketing and copywriting to put my English MA to good use. The job market was rough, but I secured an interview with a local company to write product descriptions. I walked into the interview – my hair perfectly did a graphically-designed resume, and wearing a brand new outfit. The interviewer took me on a tour of the office – all the normal stuff – that is, until the end of the interview. At that point, we were in his office and he said, “You know, you’re so overqualified for this job. I have to level with you.” I said, “What?” And he replied, “This job would kill your soul. You’re way too creative for this – and you absolutely don’t want to be here.”
He kindly walked me out of the building. Dumbfounded, I went to my car and tried to, at first, decide if I did a good job with the interview. Then, I thought – maybe this guy has a point. I called my mom right after that (another entrepreneur) and she suggested I just help small businesses with their online marketing if that’s what I wanted to do. Her point was that I don’t need permission to help people that need help. Man. Truer words have never been spoken. I began freelancing offering social media marketing services. To support my venture, I was selling insurance on the side (which – by the way – taught me how to be a great salesperson.)
I soon realized something else big – your marketing is only as good as your website – in other words, any marketing you do will only work if the place where you’re driving traffic is effective, to begin with. Some of my client’s websites were weak even though THEY were awesome companies! That’s when I shifted gears into web design and copywriting – to help entrepreneurs and small businesses create magnetic brands with strong foundations so their business can thrive.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Certainly not smooth at the beginning! My first struggle was setting boundaries. When you work as a consultant or if most of your work is online, it can be difficult to “shut down” at the end of the day. You think, as an entrepreneur, you want to be *free* from fixed hours or the 9 to 5. My answer to that – there’s a REASON people like to work 9 to 5! It means when you go home, YOU’RE HOME. So I had a major lesson come at me – to set boundaries so I wouldn’t bring my work home with me. To do that, I recommend including “Communication Guidelines” in your service contracts so expectations are clearly set at the beginning of every new working relationship.
Another problem that all service-based businesses will face is your income ceiling. You’ll eventually reach a point where you can’t take on more clients, but you also want to make more money. That’s exactly when you hire someone awesome to help you out. It can be someone who does exactly what you do (but who doesn’t want to be the boss) or someone to assist you with tasks you don’t need to be doing. The answer is undoubted to delegate, delegate, and delegate some more!
We’d love to hear more about your business.
Here at LizTheresa.com, my team and I help entrepreneurs launch and build online businesses they love. Our firm is small and full service. Our specialties are website design and copywriting.
Our most popular program is Concept to Creation where I get to blend my role as a strategist and designer/developer for my clients. The end goal of the Concept of Creation program is to help my clients bring their ideas to life online in the form of a brand and website. We’re there for them every step of the way.
I also offer a free copywriting training at freecopyvideo.com that teaches entrepreneurs how to improve their existing web copy so they can increase conversions on their website.
What were you like growing up?
I am very close to my family and my parents. Growing up, I was amazing at soccer – but eventually gave up sports to pursue acting and theatre arts.
During undergrad, I was the president of the Stonehill Theatre Company. I even wanted to pursue acting professionally so I interned for a casting studio in New York City — and that’s also when I changed my mind. Sometimes, you have to try something to know you hate it – and that’s exactly what happened with me.
I never lost my love of entertaining so that version of me is what I channel into my podcast and my YouTube videos.
- Website: LizTheresa.com
- Instagram: instagram.com/liztheresa/
- Facebook: facebook.com/liztheresa/
- Twitter: twitter.com/liztheresa/
- Other: freecopyvideo.com