To Top

Meet Lisa Finch

Today we’d like to introduce you to Lisa Finch.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Doing one thing, I find boring, so I blend and blur the lines between art, design, technology, and business.

My start as an artist was not a choice, but a talent that was gifted to me. Earlier than kindergarten, I sponge-painted trees and naturally excelled with creativity. As a painter and child prodigy, art was always a way that I stood out and gained visibility. It is a way of connecting with people and I find the act of painting highly spiritual. The love I put into my work resonates and touches others.

When my family lived in Germany, my father bought us a Commodore64 computer. My brother and I spent days coding a dancing Christmas tree for my visiting aunt. At the time, I was not aware of the field of design but later discovered that design could unify my love of technology and the creative arts. My grandparents nurtured my art, taking me with them to coin and antique shows where I would draw on plastic bags or t-shirts and sell them to reinvest in paints or markers. At the time, I would go door-to-door with a friend and we sold custom greeting cards hand-drawn on paper. In high school, I sold my first work of art to a corporation.

After moving to Boston to gain a BFA, I worked for both start-ups and a large advertising agency. My painting work was discovered by a gallery from a client who had purchased a few of my paintings to be framed, and my paintings took off. As the years passed, I felt a yearning to do more. I won a big brand ad account and started freelancing. As the business evolved, I started creating brands and websites and all the marketing surrounding them. My passion for art grew to encompass the empowerment of understanding how to scale businesses. My obsession with business led me to get an MLA where I discovered passion in real estate. I sold my home and started remodeling and antique home.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
One challenge that was pivotal was in junior high when we lived in Columbus, GA. An art contest that I won through school had a prize of using my art on large billboards all over town. The billboards caused controversy from Budweiser/Anheuser Busch because the slogan read “Drinking is like shaking hands with death”. The supporting images depicted a beer can, skeleton, and dog that was white with dark shading around the eye. The corporation demanded the billboards be taken down and the school complied. Our home was flooded with letters of support from numerous organizations in support of the billboards. I realized how influential media can be and how our society is influenced.

The other challenge that I constantly face today is being a woman overseeing technology and construction. I’m grateful that my mother who sold cars and my grandmother who taught helicopter pilots to fly both encouraged me to have a career and to be strong.

Please tell us about Lisa Finch.
What sets me apart is my thinking, vision, and flexibility. Not only do I love connecting with people, but my business is value creation, creative ideation, and effective implementation.

I take the time to understand what clients want to communicate and then hit the gas pedal forward to create award-winning ideas, brands, websites and beyond. I lead teams to success with effective leadership and creativity that works all while keeping a sense of humor.

Currently, I am the co-founder of three start-ups. Abodeca just launched and the two other businesses are launching soon:

1) – is a marketplace for vacation rentals with no booking fees.
2) – is a commercial building appraisal tool.
3) – is an online art gallery that will sell on-demand prints and original works of art.

If you had to go back in time and start over, would you have done anything differently?
If I could do it all over again, I would spend more time with the people I love who have passed on and I would have more dogs, they make me happy.

Contact Info:

Image Credit:
Bio photo Copyright Brandon Johnson/allthingsharmony

Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

Leave a Reply

Your email address will not be published. Required fields are marked *

More in