Today we’d like to introduce you to Linda Feliciano.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I officially started my spiritual journey in 2012 though you could argue I started the moment I was born or beyond that even. Over the last few years, I have done a lot of work to recognize and release patterns, beliefs, and behaviors that, while having served a purpose during my childhood, were, as an adult, hindering my evolution.
I developed an interest in crystals and quickly felt an affinity with their energy. I found a wonderful spiritual mentor, healers, and many other resources. As my evolution unfolds I find myself more and more drawn to the power and beauty of crystals. They speak to my essence and I find them to be powerful little helpers in my healing.
I started creating jewelry pieces for myself as a way to carry crystals with me at all times. I learned to energetically program them for a specific intent in line with the stone’s properties. That, inevitably lead to creating pieces for friends to assist their healing in specific areas. As I became more and more excited about sharing what I’ve learned and my experiences with others, I realized that I wanted to reach a broader audience. Handmade jewelry feels like the best and most practical way to make these wonderful stones approachable and accessible to all.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
This is a fairly new business. I launched the business and the website two years ago, but only really started getting my name out there in the last year.
The most difficult parts have been marketing and promoting. I do not have any experience in marketing, so it has certainly been a learning curve. And, I am still learning new things every day.
Another challenge has been defining the scope and model of my business. Originally, I wanted to work on commissioned pieces. I wanted to make pieces for each individual according to their specific needs. That was difficult because customers like to see what they are getting, especially when it comes to jewelry. So, I changed my model. I now make pieces based on my inspiration and trust that they will find their way to their intended owner.
I also have found that customers want to talk about their specific situations and get support and advice on which pieces to buy and how to use them. So, I am also now considering coaching.
Luna Healing Crystals – what should we know? What do you guys do best? What sets you apart from the competition?
Luna Healing Crystals specialize in handcrafting healing jewelry pieces using natural crystals and gemstones in sterling silver and 14K gold settings. Each piece is energetically programmed with the intention of allowing the natural energies of the crystal to assist your healing process and release any blocks within you that are hindering it.
My vision is to be of service to all of you embarking on, or immersed in, your evolutionary journey and to help you find your own path to healing.
The design of the pendants is determined by the shape of the crystal and intuitive guidance with the intent that they will find their way to the one they are meant for. I make every attempt to use ethically-sourced items where possible, including recycled, sustainable wire and natural crystals. Some small findings may be silver plated instead of sterling based on the supplier’s stock availability.
What moment in your career do you look back most fondly on?
There are two:
1) I made a Lapiz Lazuli and Pyrite necklace inspired by a close friend of mine. I kept envisioning her wearing it. But, when I completed the piece I felt a bit embarrassed about giving it to her because I wasn’t sure she would like it. Her boyfriend, who I didn’t know and knew nothing about my business, saw an advertisement for my business on Facebook and bought the very necklace for her as a Christmas present. She showed up at a holiday party wearing it and I was deeply moved to know that the piece found its way home.
2) A display at the Out of the Blue Too Gallery in Cambridge, MA.
- Website: http://www.lunahealingcrystals.com
- Phone: 617-953-0899
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/lunahealingcrystals/
- Facebook: https://www.facebook.com/LunaHealingCrystals
- Other: https://plus.google.com/u/0/b/112014943657490640687/+LunaHealingCrystalsBoston