Today we’d like to introduce you to David Abramowitz.
David, please share your story with us. How did you get to where you are today?
The inspiration for the business came to me while skiing in Vermont back in 2008. I found a need. It hit me that all of the ski and boot bags on the market were inadequate. As a skier with a creative personality, I could see so many better solutions.
After the weekend, I immediately started designing gear bags. When I had what I thought was the basis for a ski boot bag line, I told my brother, another avid skier. Needless to say, he was sold and we agreed to start a business.
We agreed that all products had to be premium. To us that meant originally developed by us, high quality materials and high quality workmanship. It also meant doing the right thing in other ways, such as working with good reputable people and manufacturing in socially responsible factories. We knew we couldn’t make the least expensive products with this formula, but we knew we could make the best.
In November 2012, our Boot Trekker ski boot bag hit the market. It took the market by storm receiving top reviews as the most premium gear bag in the snow sports market. I drove New England roads knocking on doors, and twelve great ski shops opened their doors to us that first season. I still remember the thrill of that first order.
Since then, KULKEA has become a nationwide brand available in only the best specialty shops and premium dealers. Our Trekker Line has expanded to include the Powder Trekker designed for women and teenagers, and the Thermal Trekker, the top electrically heated ski boot bag. We’ve also added a Speed Line, TALVI Line, Kantaja Line, multi-sport Micro Line and Tandem parent’s ski boot bag. We’ve done it by not compromising on what premium means to us.
Has it been a smooth road?
Like any business we’ve had smooth patches and plenty of challenges. The obstacles have come in every part of the business running the gamut from product R&D to operations to production to sales. We’ve been fortunate though to have tough, smart people that never give up.
We’ve had product designs that looked great on paper, but didn’t work out in testing. We’ve had sample makers misinterpret designs resulting in the loss of weeks, if not months. We’ve worked with consultants and suppliers who fell far short of their lofty claims. We’ve learned that the competition copies our products, discounts their products, stay on the shelves because of old connections, and slander us in the market.
Challenges are unfortunately a part of doing business.
So, as you know, we’re impressed with KULKEA – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
KULKEA is the leading developer of premium gear bags for the snow sports market. We’re known for providing the smartest and most high quality ski bags, ski boot bags and multi-sport backpacks. What sets us apart from the competition is that our products are designed by skiers for skiers, and that we care.
We know what skiers need from their products. Our designs reflect the paths taken by skiers because we are skiers. We aren’t just some guys sitting at desks. We’re out there on the hill skiing and researching how to make product with quality that is second to none.
I’m most proud of the fact that we haven’t compromised. These days anyone and everyone is selling product online trying to compete on pricing. That comes at a cost, and despite the immediate allure we’ve gone the other direction. We continue working with only the best dealers and making the most superior products in the market and in a socially responsible factory. This is what makes KULKEA a premium brand.
Let’s touch on your thoughts about our city – what do you like the most and least?
I love Boston. It’s a vibrant city with a great buzz. There is so much going on in Boston from the arts to the communities to the restaurants to the sports teams to the career and start-up opportunities. To boot, great skiing just a few hours to the north and terrific beaches a couple hours to the south. What more could you ask for?
- Website: www.kulkea.com
- Email: firstname.lastname@example.org