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Meet Kara Sellars of Precision Sensing Devices in Medfield

Today we’d like to introduce you to Kara Sellars.

Precision Sensing Devices Inc (PSD) was founded in 1993 by Anthony Intrieri and Michael Sellars. The new company operated out of a garage as many do for a period of time until the quality and potential of the new products gained a foothold in the market.

In the early 1990’s the concept of using Near Infrared Spectroscopy (NIR) for online process control had not yet been fully accepted as a primary source of quality control.

Full acceptance came some time later as the technology proved to be reliable and repeatable. The founders of PSD had considerable previous experience in fiber optics and in the development of products specifically for use in the spectroscopy market. They both felt there was an opportunity to take that experience and develop it into a viable business supporting the NIR Spectroscopy market. This led to the founding of PSD as a supplier of high quality fiber optic and optical devices for the NIR market.

Has it been a smooth road?
The early days of PSD were challenging at times as many startup companies can attest to. The company’s philosophy of tightly controlling cost without sacrificing quality, helped then and continues to be the cornerstone of the companies continued success.

Equally important has been the belief that bringing on highly talented and motivated staff serves to strengthen the foundation of success. Encouraging new ideas, concepts and thinking outside the box is a basic tenant of PSD’s mission. The nearly 24 year success of PSD has not been without challenges. Downturns in the world economy over those years certainly caused stress at times but the founding concepts for success proved to be the saving grace in weathering the economic storms.

So let’s switch gears a bit and go into the Precision Sensing Devices story. Tell us more about the business.
PSD’s product line covers a wide range of needed measurement methods and techniques. Our equipment is operating in industries such as, Pharmaceutical, Food, Petrochemical, Industrial, Medical and in many Universities. Many of these products have been developed over the years in response to needs in the market place and feedback from technicians in the field. There is no better information than what comes from the people actually trying to do the work.

The things we are most proud of as a company are the level of quality we maintain and our exceptional ability to engineer a product to fit the need. We have structured ourselves to be flexible in meeting whatever design challenge comes our way. Supporting this is a fully equipped machine shop staffed by highly skilled class A machinists that turn out very high-quality components. In 2014, we also made the decision to build an optical fiber draw tower on site to ensure we can meet any requirement and provide an uninterrupted supply of a critical component of our products.

The major thing that sets PSD apart from other similar companies is our flexibility to alter any of our product designs to meet the need. Whether a one off or a multi-point project we can satisfy the customer.

How do you think the industry will change over the next decade?
As with all high-tech industries, it is constantly evolving. Over our experience the last 25 years we have seen the mark grow steadily. We belief as more industries are exposed to the technology. The acceptance of online process control will continue to grow.

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