Today we’d like to introduce you to Judy Whitney.
Judy, can you briefly walk us through your story – how you started and how you got to where you are today.
If you owned leg warmers, a leotard and short, shorts, then you know what I mean when I say, “aerobic dancing”. My love of dance inspired me to start Winchester Aerobics thirty five years ago when “fitness” and “dancercise” were synonymous. My classes were attended mostly by women who used 2lb hand weights and we thought we were doing strength training! Times were changing and men started to attend our classes so we purchased heavier weights. Fifteen to twenty five pounds was not unusual for a man to work out with. Suddenly, all the women had increased their weight and we focused on strength training. But wait, there were more specialties emerging in the fitness industry. Faster than you can imagine, my small fitness business had to include the step, kickboxing, Pilates, yoga and senior fitness. Today we offer a variety of fitness classes and our population ranges from 30 to 90 years of age.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The biggest obstacle to running a small business is that you are not allowed to be sick! Who would run my classes if I was not there? One day, I looked out at my students and saw my twin. Gail LaRocca was executing every move perfectly, so I asked her. “Gail, would you like to teach fitness with me?” Together we began our journey of expanding the business. I enjoy spending time on choreography while Gail is proficient in administration. Best of all, we cover for each other!
Alright – so let’s talk business. Tell us about Winchester Aerobics – what should we know?
Winchester Aerobics views each student as an individual and we strive to make each one feel successful. We are constantly giving modifications for each move so everyone can participate at their fitness level. Our goal is to have you leave class feeling better physically and emotionally. I can’t promise that I will remember your name, but will always remember your face!
Is there a characteristic or quality that you feel is essential to success?
Gail and I genuinely care about each one of our students. Many of us have been together for 5, 10, 20 years and more so we can’t help but become emotionally involved with each other. We truly are a family and we are there for one another in good times and in bad.
- Drop in rate: $17/class
- Unlimited classes, 10 weeks, $190.00
- Senior Fitness: $5/class
- Address: 50 Cross St.
Winchester, MA 01890
- Website: www.winchesteraerobics.com
- Phone: 781-729-1599
- Email: firstname.lastname@example.org