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Meet Jennifer Mitchell of Senza Sole Spray Tanning and Teeth Whitening in South Shore

Today we’d like to introduce you to Jennifer Mitchell.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I have a background in Interior Design & Graphic Design. As a hobby I took up acting and realized that tanning beds and laying out in the sun would ruin my skin, Also if you wanted be on camera you had to have a “neutral look” which meant the summer tan skin was out. So, I turned to spray tanning and I was hooked. It wasn’t the spray tan that hooked me it was the possibilities of the business that intrigued me.

I did some research, purchased some equipment and signed for up “Spray Tan Camp.” A 3 day weekend that teaches you A-Z about the business. Partnering with world renowned Norvell Tanning I spent countless hours mastering the art of spray tanning. I worked hard to build up a reputation with customer satisfaction & amazing natural looking results.

I recently partnered up with the owner of Bay Shore Athletic Club and put a spray tan booth in the gym. It uses the same Norvell solution that I use when I do the hand held spray tans. It is great because you don’t have to be a member to use it and it is open when the gym is open. So the hours are amazing! I also spray for body building competitions a lot of my clients train at Bay Shore.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been a learning process running your own business, having to make decisions and sacrifices. Struggles are opportunities to become better & wiser at what I do… so I just try to have balance.

Senza Sole Spray Tanning & Teeth Whitening – what should we know? What do you guys do best? What sets you apart from the competition?
I specialize in Body building or Fitness competitions. It is a 3 day process starting with a base tan of my darkest solution I carry then we use a specific solution for stage presence. 
I am probably best known for my custom spray tans. I learned at Spray Tan Camp that you want to either be Best, First or Different at your business. All I do is spray tan…it’s me every time. I am the Best at what I do because I want my client to be 100% satisfied with the color they get. I like to look at my clients’ skin tone. I ask them why they are spray tanning and what they looking for as far as color they want to get from the spray tan. I would say detail & experience sets me apart. Being a true perfectionist I will go out of my way to make sure the results are flawless and your experience is memorable.

What moment in your career do you look back most fondly on?
I would say purchasing the spray tan booth and partnering with Bayshore Athletic Club. It was a greater investment comparted to my HVLP equipment I needed to start. My next goal is to gain a celebrity client.


  • Bring a friend $25 each
  • Students & 1st time clients $30

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