Today we’d like to introduce you to Ginger Burr.
Thanks for sharing your story with us Ginger. So, let’s start at the beginning and we can move on from there.
When I was a teenager and in my 20’s I struggled daily with my wardrobe. I didn’t know how to dress in a way that made me happy so I tried copying what my friends wore. Somehow no matter what I did, they looked great and I felt like a mess. In fact, at my sister’s bridal shower my aunt asked my mom why I was wearing my pajamas! Clearly, the look wasn’t working for me. It wasn’t until I was 30 that I found the answers I wanted. I attended a 3-day workshop on ‘fashion, color & image’ and it changed my life. Not only did I understand more about how to dress myself, but I learned I had an affinity for fashion. I am fortunate to have spent the past 30 years helping other women identify their personal styles and create wardrobes they love.
I had always had an interest in fashion and makeup (not that you would have known it to look at me way back then), but I had no clue how to make that happen for myself…let alone other women!
But, then I attended a 3-day workshop called, ‘Fashion, Color & Image’ and it changed my life. In those 3 days I went from someone who was struggling and frustrated all the time when it came to finding my personal style, to someone who had new information that I could apply and get results. Now, don’t get me wrong…I still had to practice and I was constantly learning. But, I discovered I had an affinity for fashion and style AND I realized I couldn’t possibly be the only woman who was struggling.
I saw how my self-confidence soared and I finally felt that I could look good in my clothes and I could begin to understand why some things worked and others didn’t. I learned it wasn’t about there being something wrong with my body. It was knowing how to make choices that flattered my body, worked in my lifestyle and made me feel good.
All the women who come to me are looking for the same thing – they want to feel good in what they wear and have it be easy.
Has it been a smooth road?
When I first started my business I had no idea how to run a business. I just jumped in and figured I’d learn along the way. Of course, this was 1987 and there was no internet to speak of and I didn’t know how to find clients. I am an introvert by nature and the idea of cold calling was horrifying to me. I made a lot of mistakes and wasted a lot of money on things like advertising in magazines and newspapers. Finally, I discovered networking and everything changed. Women like to do business with women with whom they feel comfortable, and this is especially true when it comes to getting help with their image. Connecting with women on a regular basis not only helped me grow my business, but it also introduced me to resources I could use myself or share with my clients. It was a win-win. Then, of course, websites became popular and I knew this was the perfect way for women all over the world to learn more about my personal image consulting services. I have been lucky to have a thriving business since then.
So let’s switch gears a bit and go into the Total Image Consultants story. Tell us more about the business.
Too many times I hear from women that they are passing up opportunities—whether it’s to attend an event or even go for a job interview—because they do not feel confident about how they look or what to wear. This is especially true for women over 40. The fashion world tends to neglect anyone who isn’t young, tall and thin. As women get older their bodies tend to shift and it can feel harder to find clothes they love. Too many women give up and settle for comfort only. For the past 30 years my goal has been to empower women so they can shine. When they feel good about what they are wearing they can spend their energy on things that are really important to them and stop worrying about how they look.
All the women who come to me are looking for the same thing – they want to feel good in what they wear and have it be easy. So many women feel overwhelmed when they walk into a store. What I do is give them tools to make the shopping experience more streamlined and productive. While I help women understand what colors look amazing on them as well as what fits and how to complete an outfit, what I’m really known for is helping women dress to reflect who they are on a deep level. Each client with whom I work gets 4 inner beauty words that express her inner essence. So, for instance, a client who is uniquely magnificent will dress differently than someone who is refreshingly graceful. Or someone who is honestly intense will make different choices than someone who is unusually fun. I have worked with hundreds of women and no two women have ever had the same inner beauty words.
How do you think the industry will change over the next decade?
The clothing retail market has been changing dramatically for several years now. People are buying more online and stores are stocking less merchandise. In some cases, stores are closing. Many stores are carrying the same tired trends and much of it is in black, gray and beige which starts to feel so dreary. Add to that the increased demand for cheap fashion and the trend is not good. Too many clothes are not well made and are often made by people not paid a fair wage. The environmental impact of ‘fast fashion’ is frightening with people often seeing clothing as disposable. Fast fashion is in a battle with the eco-friendly movement and it’s hard to predict who will win. One way or the other the world of fashion is bound to look very different 10 years from now. Let’s keep our fingers crossed that we bring back beauty and color and create growing awareness of the origins of our clothing choices.
- ‘Dress to Impress–Yourself’ online course — $497
- Personalized Color Analysis — $289
- Private One-on-One programs — price varies depending on the program chosen
- Address: 14 Lewis Street, Lynn, MA 01902
- Website: http://www.totalimageconsultants.com
- Phone: 617-625-5225
- Email: firstname.lastname@example.org
- Facebook: www.facebook.com/totalimageconsultants
- Twitter: www.twitter.com/gingerburr