Today we’d like to introduce you to Gina DeWolfe.
Gina, please share your story with us. How did you get to where you are today?
DeWolfe Leather Goods began about 5 years ago during my own hunt for a perfect leather backpack. When I couldn’t find what I was looking for, I decided I could just make it for myself as that has always been my attitude. I had inherited some leather smith tools from my grandfather, which I used to make myself a backpack through lots of trial and error. From there, my brand evolved naturally. I began selling at artist markets like SoWa, then I sold small-batch wholesale, and then I opened my first brick and mortar shop in 2016.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
A creative entrepreneurial path is never a smooth road. One of the most constant struggles is balancing the business aspect and the creative process. Both are important, and at times it can be hard to address them both equally. Also, working with customers to create a design that suits them, while not compromising my own vision is a challenge at times. I specialize in custom orders, but still strive to make each piece cohesive within the rest of the collection, even the custom ones.
We’d love to hear more about your business.
DeWolfe Leather Goods specializes in hand crafted leather goods, made right here in Boston. I started the company after creating my signature backpack – the Wolfepack, and have added dozens of signature pieces to the collection since then. I also take custom orders, and always have a few custom pieces in the works at any given time. I focus mainly on bags, backpacks, and wallets, but love unique projects as well. Every single piece is made to last a lifetime and to get better and more beautiful with age and wear. It’s an honor to use tools passed down from my grandfather, and each piece is infused with a bit of family history.
What makes me happiest and most proud is beginning with a vision and watching it come to life. Working with a customer who has nothing but an idea, and producing an actual product, is incredibly satisfying, especially when the customer sees the finished product for the first time. Nothing makes me happier than to make my customers happy!
What sets my brand apart from others is that my workshop is in the center of my boutique. As shoppers browse the shelves, I’m usually at the center table cutting leather. Creating an interactive shopping experience allows me to engage with my customers in a way that most companies can’t, and it allows me to directly understand my customers’ needs.
What were you like growing up?
I grew up on a small farm and was always a tomboy. I spent most of my childhood running around outside barefooted, and trying to keep up with my big brother and cousins. I was always creative, but didn’t zero in on leather until my early 20’s. Before that, I just enjoyed being creative and resourceful. If I couldn’t find or couldn’t afford whatever it was I was looking for, I could always make it. Even growing up, I always had a tough spirit which has definitely served me well as a business owner.
- Wolfepack – Classic Size – $650
- Wolfepack – Mini Size – $450
- Bettie Wallet – $65
- Billie Wrap Bracelet – $56
- Address: 331 Newbury Street
Boston MA 02116
- Website: ginadewolfe.com
- Phone: 774 696 6416
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/dewolfe_leather_goods/?hl=en