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Meet Fred and Frances Mathieu of For The Culture Media in North Shore

Today we’d like to introduce you to Fred and Frances Mathieu.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
Two years ago, we started having meetings with friends and families about building something for our community. At the time, we didn’t know what it was going to be. Through conversation, we heard a lot of people speak on two major dilemmas. First was that mainstream media often did not cover content relevant to millennials of color. The second issue was the lack of events or things to do in Boston. So, we decided to create our own platform that would engage, inspire, and informer urban millennials through podcast, blogs, news, and events.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Not all. We first started by having our own podcast, writing blogs, and hosting events. While we still create our own material, we quickly realized Boston had a lot of creatives and entrepreneurs. So, pivoted to being a platform that not only informs people on what is going on but also gives a place for those that caters to millennials of color.

For The Culture Media – what should we know? What do you guys do best? What sets you apart from the competition?
For The Culture Media is a news aggregator media company that is geared toward millennials of color. Whether it be online or at an event we help to curate a space built for POC and allies to enjoy and express themselves freely and safely.

We have been able to bring people together from different walks of life to not only “turn up” but also raise money for local non-profits while doing it. This past May our 2nd annual Glow Up Campaign where we helped underserved youth get free hair and makeup for prom. What sets us apart is our ability to gather like-minded individuals if not a moment online then a night out on the town.

What moment in your career do you look back most fondly on?
For The Culture Media is a balance of both quantity and quality work. By that we mean, increasing our numbers on social media is definitely a positive and an indicator of progress.

However, we also provide quality work by making sure the information we share is supported by facts. Another marker for measuring the quality of work we’ve produced is the number of partnerships we’ve had. Our goal is to continue working with other organizations that mirror our beliefs and passion.

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