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Meet Eddie Mitchell of Image Stream Medical in Middlesex County

Today we’d like to introduce you to Eddie Mitchell.

Eddie, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Image Stream Medical was founded in 1999 with the vision of solving the key clinical and business challenges for health care systems. This was very abstract in early going, but we were determined to uncover significant areas of inefficiency and improve upon them. To narrow our focus and set criteria for the types of solutions to develop we came up with a maxim: “We innovate to simplify connections.” Let me further explain.

Simplicity
We make sophisticated technology transparent. Our solutions simplify the complex, freeing care teams to focus on what matters most – caring for their patients. Technology should help clinicians, not frustrate them. We don’t overwhelm our customers with long feature lists. Instead, we provide an intuitive, clinical workflow-congruent, solution that is scalable, open in architecture, and with minimal infrastructure requirements (conduit, server, and data, etc.)

Innovation
Solving problems creatively is our passion. We listen to our customers and deliver practical solutions that improve the way they work. We adapt our solutions to their clinical workflows and do not require clinicians to change the ways they provide patient care. And we consistently pave the way with new products that define the next generation of innovations. Since our founding, we’ve established ourselves as market leaders in innovation with a long list of first-to-market technologies, including the first medical virtual presence solution for the hospital enterprise in 2017.

Connection
Healthcare is a team sport. We facilitate collaboration by making it easy for clinicians to connect with each other and with clinically relevant information – at the moment of care, across the entire enterprise.

Traditionally, operating rooms (ORs) have been one of the least connected areas of the hospital – with good reason. Its location must meet security, patient privacy, and infection control requirements. However, today, we are making it possible to bring the OR to the rest of the hospital for remote consultations, telementoring, and surgical demonstrations for professional conferences, and focused student/resident teaching sessions around the globe, all while protecting the patient care environment.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Despite the fact that we were grossly out-resourced by three large competitors, very few innovations in system integration since 1999 have not been the work of Image Stream Medical. This is a credit to our team’s gritty culture of innovation that’s woven into the DNA of the entire company. In fact, as I think about it, our most recent product breakthrough, MedPresence™, has roots in our service and support team’s desire to communicate with our clients as if they were in the same room when questions arise.

Like most companies, we have had our ups and downs, but overall, we have been fortunate. I can’t say enough about the relationships we have built over the years with health care providers. It has been the honest and sometimes frank conversations that have helped us grow and improve. I remember one doctor asking us point blank “What can Image Stream do to improve the patient experience?” Well, we did not have a good answer, so we developed the first automated Patient Greeting System to help establish a calm environment for patient entry through the use of soothing music and videos.

Looking forward, we recently were acquired by Olympus Corporation of the Americas, and I see it as a new chapter for us. We can now leverage our platform on a global scale and bring our innovations to the entire world. Looking at requirements on a global level, we will find common threads to positively impact the healthcare enterprise from a single platform. In fact, I envision a connected ecosystem, where patient care is better, where the procedure room is more pleasant to work in for clinicians, and where the administration is happy as a result of increased clinical effectiveness and productivity.

So, as you know, we’re impressed with Image Stream Medical – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Image Stream Medical has become a leader in clinical visual collaboration solutions for hospitals and outpatient surgery centers. We connect clinicians with the visual information and collaborative insight they need to deliver exceptional patient care. Our hardware and software are used by leading institutions in a variety of surgical disciplines such as neurosurgery, cardiac, thoracic, vascular, endovascular, otolaryngology, ophthalmology, gynecology, trauma, urology, plastic and general surgery.

What sets us apart is our approach to system integration and collaboration. With our solutions, there are three areas that differentiate Image Stream from our competitors.

First, we are vendor neutral. Our main priority is to work with all the imaging and infrastructure vendors the customer selects. Why is that important? As the facility’s requirements evolve across its procedure spaces, we can continue to provide the integrational technologies needed without restricting the customer’s choice of vendors.

Second, we believe that integration requires an enterprise-wide vision and approach. We focus on the capabilities to support connections across the enterprise, from outpatient clinics to ORs to a facility’s most advanced hybrid spaces. Our clients value our ability to provide a single solution that meets their enterprise standards, yet allows their clinicians to customize workflows in their procedure space.

Lastly, it is this understanding of the importance of tailored workflows that has led us to ensure our technology integrates seamlessly with the hospital’s existing workflows, freeing clinicians to focus on delivering the highest-quality patient care. An additional benefit to supporting a hospital’s current workflows is that it permits us to see how the clinicians collaborate with other departments like biomed, IT, equipment planners, and architects – all the members of the organization’s team. From this vantage point, we can better solve not just a customer’s key clinical challenges, but also their business problems as well.

What am I excited about? Right now, it’s MedPresence™. It’s the next step in care team efficiency improvement, allowing hospitals to assemble teams of experts, no matter where they are located. Leveraging virtual experts elevates care team expertise, and protects the patient care environment by reducing room crowding, eliminating security and access concerns, and lowering a patient’s infection risk.

We know that supporting natural ways of interacting and connecting is the key to improving teamwork and efficiency. And the care we’ve taken to ensure that all MedPresence™ participants can interact and communicate naturally with one another in the same kinds of ways that they would with an in-room colleague is extraordinary.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
I have been incredibly fortunate in my career, from a supportive family and passionate teammates to the close professional relationships with renowned clinicians, I can’t even begin to list them. – and I would feel rotten if I missed one.

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