Today we’d like to introduce you to Christine Traulich.
Christine, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
After 11 years in high-tech marketing during the Internet heyday, the insane hours left me drained and uninspired. I wanted to make things. Tangible things. Beautiful things. Funky things. I wanted less corporate politics and more creative expression.
And then one day, I made my wedding invitations. I didn’t use ivory paper. I didn’t mail them in envelopes. I didn’t apply love stamps. I broke the mold. I designed something that was personal and distinct and unconventional (a barn shingle wrapped in twine and placed in a box).
In that moment, RedBliss Design was born. It was created not only to fuel a passion, but to bring personalized creativity into others’ lives too. Of course, anything worth doing is even better when you do it with someone you trust and admire. My sister, Dori McDonald, and I became a team with a shared vision to build a creative lifestyle. Fifteen years later, the insane hours haven’t changed, but the level of joy has! Today, we create indelible first impressions from mailbox to tabletop.
Has it been a smooth road?
The biggest struggle was dealing with the fear of becoming an entrepreneur in an industry I knew nothing about. It took a while but I learned to ignore the fear and be persistent. When we started RedBliss, we did not know a single person in the wedding industry. We didn’t even have friends who knew people in the industry. So we scoured wedding magazines for names of event planners and cold called them requesting “twenty minutes” for a meeting. Almost no one took the meeting on the first request. In some cases, it took years to secure a meeting. However, we kept at it. And of those initial meetings, we still work with many of these same people today. Persistence is everything.
We’d love to hear more about your business.
We are in the business of spreading joy. Finding ways to do it that capture the spirit, style and persona of our clients is paramount to us. Each creative journey hinges on big ideas and tiny details. We believe that creative expression starts with the first impression.
We have been transforming our love of tactile materials and design curiosity into inventive and highly customized invitations for more than 15 years. Collectively, our backgrounds span marketing careers in high-tech, architecture and fashion firms before we founded RedBliss in 2001.
We were the originating force behind the infamous silk invitation box over a decade ago, and we are widely known for our ever-expanding use of modern materials, quality artistry and clever fabrication techniques. Our custom designs span the luxury global wedding market from A-list celebrity events to Fortune 500 corporate galas.
RedBliss Design was the first stationer selected as a Top 25 Trendsetter by Modern Bride Magazine and Christine has been a special guest on The TODAY Show, the FINE LIVING network and WEtv. Their work has also been featured in numerous publications including InStyle, VARIETY Magazine, Inside Weddings, BRIDE’S Magazine, Grace Ormonde Wedding Style Magazine, Hello! Magazine, Modern Luxury, Style Me Pretty, and Real Simple.
Almost two years ago we expanded our business and launched a home entertaining collection called RedBliss at Home. The line includes hard-style placemats, coasters and napkin buckles. Within one year, it was picked up by Bergdorf Goodman. We have expanded it to also include off-the-shelf unique stationery and gifts.
Contact Info:
- Website: www.redbliss.com
- Phone: 603-679-5232
- Email: christine@redbliss.com
- Instagram: https://www.instagram.com/redblissdesign/
- Facebook: https://www.facebook.com/redblissdesign/
- Twitter: https://twitter.com/redblissdesign
Image Credit:
Tabletop images: Shhivika Chauhan www.shhivikachauhan.com
Invitation images: RedBliss Design
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