Today we’d like to introduce you to Cheryl McCracken.
Cheryl, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
Out of college I worked for an interior designer, who had a small shop in Brookline, as a design assistant.
After a few years I wanted to go out on my own but needed to build a clientele, so I decided to take a position in a kitchen and bath showroom where I learned to design bathrooms and kitchen and slowly started to acquire clients.
Cheryl McCracken Interiors, Inc began in the early 1990’s and today, many of my design projects are kitchens and baths and working with the client building a home from the beginning of the construction process. My projects this year have been in Florida, Harwichport, Osterville, New Seabury, Duxbury, Westwood, Needham, North End, Back Bay, and York Maine. So having an office thirty minutes from the Boston Design Center helps when researching and depending on the scope of the project. I travel all over.
Has it been a smooth road?
Being self-employed I think I am always looking ahead to make sure there is always the next project.
Social media is an important part of advertising and showing off some of the finished projects or works in progress and being creative with it. I have a great assistant Marie, who helps me with that, between, Houzz, Pinterest, LinkedIn, and Facebook it’s constant.
So, as you know, we’re impressed with Cheryl McCracken Interiors – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
What keeps my company going during slow times is having the skill and design knowledge with construction.
I might have six months where I do not have a drapery installation because it’s all design building.
An interior designer is only as good as the specialist they have on their team. From wood specialist, drapery installers, painter, wallpaper installer, plumber, electrician, carpet installer etc. Rarely does a project not have something with a glitch and if you have the right team of specialists working with you the job is a success. Some of the specialist have been a part of my team for 20 years.
This year we have designed and renovated over a dozen bathrooms and half a dozen kitchens and are working on a complete 5000 sq. ft. house new construction, choosing custom flooring including all interior furnishings. Along with a master bedroom or living room here and there.
We are also working on plans with the architect and builder and client to begin a custom home on the water in Maine starting in the fall.
After being hired by a client to begin a project, I believe as a designer that it is my job to show them the best most unique material, fabric or piece of furniture and it’s their choice to say yes or no. A recent project my client wanted ceramic tile looking like wood because of easy maintenance with dogs and children. I knew that was not the correct choice for a home in New England so I called my wood specialist who deals with exotic woods and we came up with a thermally treated wood for flooring, it is color all the way through so it doesn’t have to be stained, just sealed and over time it might distress but looks natural, the client loved it.
Let’s touch on your thoughts about our city – what do you like the most and least?
I love the restaurants and ease of getting around Boston. It is an easy city to walk or drive.
The parking is my only dislike.
- Website: cherylmccrackeninteriors.com
- Phone: 508-543-3646
- Email: email@example.com
- Instagram: https://www.instagram.com/cherylmccrackeninteriors/
- Facebook: https://www.facebook.com/cherylmccrackeninteriors/
- Other: https://www.linkedin.com/in/cheryl-mccracken/