Today we’d like to introduce you to Ashley Mason.
Thanks for sharing your story with us Ashley. So, let’s start at the beginning and we can move on from there.
Starting a fashion and lifestyle blog at the age of 15, I quickly found a love of the “digital world.” It became a passion to write daily blog posts, connect with other bloggers and create my own online space. When I realized, I wanted to ramp things up on my blog, I resorted to social media. I organically grew my blog following through Twitter and Facebook and loved the various relationships I was building.
As my blog started to grow, I received multiple inquiries from companies to work with them through sponsored content, press events, product reviews and more. I realized that most of these companies were smaller with either barely a social media presence or no social media presence at all — and were therefore, relying on influencer marketing. By growing my own blog through social media, I was lit up by the idea of working with companies to grow them through social media. I partnered with the companies I already had relationships with to offer pro bono work of getting my feet wet in marketing by creating social media strategies for them, managing their accounts and more.
After getting more experience, I was officially freelancing by the age of 17. I continued freelancing for the next two years until I officially established Dash of Social in September 2016. For the past 18 months, I’ve had the pleasure of working with dozens of entrepreneurs to create and execute social media strategies that attract their dream clients, amplify their online presence and grow a loyal and engaged following.
Has it been a smooth road?
Far from smooth! My mom was diagnosed with glioblastoma, terminal brain cancer, in January 2016. She is actually the reason why I started Dash of Social. I’ve always known I wanted to start a business but it was her diagnosis that really influenced me to kick my butt into gear after realizing that life is short.
She had a stroke in February 2017 that left her without use of the right side of her body — therefore, being bound to a wheelchair. As one of her primary caretakers, I have the responsibility of getting her up, dressing her, bringing her downstairs, feeding her and more.
But, this is exactly WHY I want to be an entrepreneur — I’m able to work my personal life around my work life. I’m so blessed to work with incredible clients who are fully aware of my situation and support me in any way they can.
So let’s switch gears a bit and go into the Dash of Social story. Tell us more about the business.
I offer social media management and consulting services to entrepreneurs and small business owners. Depending on their needs and business, I either create a strategy for them and manage their social media accounts completely or I teach them how to create a strategy and manage their own marketing efforts. I specialize in Twitter, Facebook and Instagram.
I’m honored to have worked with various industries, which has brought me an array of experience. All of my clients know that I’m there for any question they have and they truly value the hands-on experience I bring them. One of my main offerings is unlimited support, where clients can email me any question at any time and I respond to it as soon as I see it. They deeply appreciate the guidance that I provide, in any way I can.
How do you think the industry will change over the next decade?
Social media is ALWAYS changing, so I can totally see various platforms making changes in that — specifically with their algorithms. However, social media grows more and more each day as brands start to realize its value, importance and potential.
- Website: www.dashofsocial.com
- Email: email@example.com
- Instagram: www.instagram.com/dashofsocial
- Facebook: www.facebook.com/dashofsocial
- Twitter: www.twitter.com/dashofsocial
Lauren Dobish Photography