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Meet Andy Goldfarb of Breaking Matzo

Today we’d like to introduce you to Andy Goldfarb.

So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I believe in making life magical, meaningful, and memorable. As a venture capitalist, I invest in the dreams of entrepreneurs and delight in the fruition of their vision. That’s one kind of magic for me. But as a father, I believe in another kind of magic too. The magic of sharing holidays and life events with my children.

Our Seders run large and multi-generational, often with 25 -30 people and always include first time Passover celebrants. I believe that by making the holiday magical, memorable, and meaningful for all generations, we increase the likelihood of families continuing the Passover tradition, generations into the future.

Breaking Matzo is my attempt to share how my family creates lasting memories around the Seder table. I hope you will find ideas to make your Passover Seder even more magical, meaningful and memorable for your own family and friends.

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Launching Breaking Matzo has been a passion project. I initially focused on one recipe, my Lucky Matzo Ball Soup. After doing one recipe I expanded into thirty recipes and then added blogs on philosophy and fun, and making holidays magical, meaningful, and memorable. After successfully launching Passover, we subsequently added each holiday one at a time. Hanukkah, then Sukkot, Bar / Bat Mitzvahs, then “Be Inspired…Just Imagine”, So growing Breaking Matzo step by step has been a secret to our growth and success. I am glad I did not try to do all of the holidays all at once, it would have been too much.

So, as you know, we’re impressed with Breaking Matzo – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Breaking Matzo is an online resource to help you create lasting memories around your Jewish Home Holidays. We are sharing our family traditions and inspirations hoping your holidays will be magical, meaningful and memorable. We’ve been creating and compiling the content on this site for over 15 years, and we are so grateful for the wealth of information we’ve been able to include — material that came from our own direct experience, from sources and books we’ve read, and from the things friends and family have sent our way. Like all compilers, we know we stand on the shoulders of giants and hope we’ve done them proud.

So, what’s next? Any big plans?
Launching Hanukkah and Passover holidays and looking to make the holidays more magical, meaningful, and memorable. Breaking Matzo is always looking for new recipes to share and new philosophy blogs.

We are excited about “Be Inspired…Just Imagine”, a new group of content about unconditional happiness. We are looking to share happiness with the world about Jewish home holidays.

Contact Info:

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  1. Paul Willistein

    November 14, 2017 at 2:38 am

    Hi, Andrew,

    Give a shout-out to your mother, Myra.

    Nice photo of you and her.

    Paul Willistein

    P.S. She was a contributor to The Morning Call when I had worked there.

  2. Judith Isler-Herrod

    November 14, 2017 at 9:03 am

    I’d love to have a cook book/photo book of your favorite recipes and pictures of all of your magnificent creations! Chanukah parties, Pesach Seders, Sukkah decor and more!! 😃

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