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Conversations with the Inspiring Stacey Freeman

Today we’d like to introduce you to Stacey Freeman.

Stacey, can you briefly walk us through your story – how you started and how you got to where you are today.
I started Posh in Progress in 2013, about 6 months after having my first child. Although I was super excited to be a new mom, it has always been important to me to maintain my sense of self and individuality, outside of my identity as a mom. I’ve always had a deep love of fashion and I’m the girl that all of my friends come to for advice on fashion and makeup. I’d thought about starting a blog since about 2009, so I finally took the leap and started it. It took me a really long time to come up with the name. I wanted something that spoke to my style but also the fact that I’m a constant work in progress.

Now that I’m 5 years into blogging, I’ve had some really great opportunities to partner with major national and international corporations to promote their brands and products. I absolutely love coming up with creative ways to share relevant content with my readers and followers on social media.

I cover a variety of lifestyle topics including fashion, makeup and beauty, travel, parenting, and I also create original recipes. I use my blog as a creative outlet to discuss the topics that are important to me and, hopefully, my readers too.

Has it been a smooth road?
Blogging is not an easy business. The social influencer world is pretty saturated at this point. There are literally millions of blogs and social influencers out there. What sets me apart, I think, is consistency and quality. Since I started 5 years ago, I consistently post 2-3 times a week. I don’t think there has been even one week that I didn’t post at least one time. I’ve also worked really hard to improve the quality of my content and photos. Besides my blog, I also work full-time and have two kids under 6. I’m super busy, but I find the time for the blog. When people ask me ‘what I do for fun’ or ‘what are your hobbies’, well, it’s my blog. I don’t really have a ton of time to do much else, but I’m so lucky to get to blog about the topics that I love.

The other piece of advice I’d give is that you have to be patient. I’ve talked with so many new bloggers who think they should have a big following and a lot of website traffic after only a couple months. That’s just not realistic unless you’re highly skilled to attract web traffic or you just get lucky. My web traffic has grown year over year, and we’ve had some posts go viral, but it’s all due to diligence, consistency and hard work.

If you really want something, go after it and don’t let anyone tell you that you can’t.

For good reason, society often focuses more on the problems rather than the opportunities that exist, because the problems need to be solved. However, we’d probably also benefit from looking for and recognizing the opportunities that women are better positioned to capitalize on. Have you discovered such opportunities?
I actually think a lot of women are using social media to create their own brands and businesses, which is awesome! I’ve had several blogger friends who also started side businesses like online boutiques, stores or used their social presence to sell products. Social media is also creating an influencer culture in which many women actually get paid just for who they are and what they do. There are a lot of women who are using social media in a positive and uplifting way to provide for themselves and their families.

Contact Info:

Image Credit:
Jade Freeman, Stacey Freeman

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