Today we’d like to introduce you to Lyza Roderick.
Lyza, can you briefly walk us through your story – how you started and how you got to where you are today.
Everyone dreams of being something when they are little. I always wanted to be an artist and I wasn’t sure what that even meant when I was younger. I always thought it was like becoming Van Gogh and hanging in a museum so I focused all of my energy into 2-Dimensional art up until the summer of 2012 when I made my first dreamcatcher. It was a thrown together dreamcatcher with old vintage wooden beads I had salvaged from a 1960’s purse along with a tea stained doily and a special Red Tailed Hawk’s feather I found at work one day. It took me 5 hours to make and I became instantly inspired to do more. I talked with my friends and family about how I wanted to start a business and make art for a living but thats all I did. I just talked about it, up until the winter of 2015, when I actually decided to get serious. That is when Dreamsongs was born. My old doilies and vintage upcycled beads were replaced with genuine quartz crystals and I started forming my vision.
Being born and raised on Cape Cod, you’re always in the water as a kid and if I wasn’t at the beach in the summer, I was camping with my family in the mountains in Maine and New Hampshire. It all gave me a deep understanding and love of nature. So, that’s where I started. My vision for Dreamsongs was simple: create little pieces of nature wrapped up in good energies to help enhance your vibrations. I opened my Etsy shop on April 2, 2015 and had my work hanging in a retail store 2 weeks later.
Three years, 500+ Etsy sales, 20+ festivals under my belt, and 8 retailers later, I’m working on finding a balance of managing a full-time job with my baby, Dreamsongs that keeps on growing. This year, I finally have a studio space in my home I can work out of and I have added two new products: Crystal Mobiles and actual crystals as well as mini crystal cleansing kits with sage, selenite, and quartz points. My current goal is to become a one-stop shop for all your energy enhancing needs while still being able to share my art with the world.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Every road has bumps along the way and you’re gonna trip and fall a little bit but you just have to get back up and keep going. Finding confidence in your work and yourself can be challenging. I remember when I first opened my Etsy shop and sales were great for the first month and then it just died off and I was so frustrated. I remember waking up one morning and just looking at my bedroom wall that was filled with dreamcatchers at the time and being so angry because I felt like I had wasted so much time and energy for nothing. But then I got over it and kept going and things picked back up again. I’ve broken down, been so stressed I couldn’t sleep, and procrastinated for weeks and ended up cramming a month of work into 5 days because of it. It’s just all a part of the journey.
My advice to all of you wanting to start your own journey: do it. Take the plunge, rip the band-aid off, and go for it and give it you’re all. It’s a journey of blood, sweat, and tears (yes, literally!) but in the end, you will be so happy you did it. And when you inevitably meet one of your supporters on the street or in a coffee shop or at a festival you’re vending at, and they tell you how much they love your work, all of those bumps in the road will be worth it.
What should we know about Dreamsongs? What do you guys do best? What sets you apart from the competition?
My work starts with my supplies, which 90% of I get from other small businesses, the majority of them being within the USA. Utilizing small businesses for my supplies is important to me because I am a small business and we all need to stick together in this world of big box stores. With these supplies, I make Crystal Dreamcatchers, in a variety of sizes, that are inspired by nature, jewelry inspired by strong women (which I have dubbed “The Alpha Babe Collection”), and crystal mobiles named after the goddesses.
Everything Dreamsongs has to offer is wrapped in good energy in order to enhance your vibrations. The good energies are provided by quartz crystals, rose quartz, amethyst, agate, and a variety of sparkly geodes I use in each piece. Working crystals into my designs give each one a different energy and purpose, which make each one unique and personal. Besides crystals, I also work with naturally collected coyote teeth and since wolves are my all time favorite animal, I give a portion of my coyote tooth adorned item sales to the Wolf Conservation Center in Salem, NY. Last year, I “adopted” Rosa, a critically-endangered Mexican Gray Wolf from the conservation center and I’m hoping to keep her as Dreamsongs’ little mascot year after year.
Do you have a lesson or advice you’d like to share with young women just starting out?
Understand that failure is a possibility but don’t make it an option. The worst thing you can do when things start to get tough is throw in the towel. Let yourself and your business grow by learning from your mistakes along the way and always try to stay positive.
- Dreamcatchers: $20 – $100+
- Jewelry: $18 – $28
- Crystal Mobiles: $35 – $75
- Cleansing Kits: $15
- Website: http://dreamsongs.etsy.com
- Instagram: http://instagram.com/shopdreamsongs
- Facebook: http://facebook.com/dreamsongsetsy
Cara Totman Photography