Today we’d like to introduce you to Liz Fuller.
Thanks for sharing your story with us Liz. So, let’s start at the beginning and we can move on from there.
I used to be in high-tech PR for almost 10 years. It was an interesting, fast-paced industry, but I didn’t feel passionate about it. Technology was still new at that time, so the concepts were a bit difficult for me to fully understand. I also taught high school English. That was very rewarding and I really enjoyed teaching and helping the students do their best. Throughout this time, I was doing makeup for friends and family for various events. I had always loved makeup and just did this to help people out. I never charged any fees, and I didn’t even have a makeup kit. I would just say, “Go buy these products. These will work for you.” Finally my husband and friends asked why on earth I wasn’t doing makeup as a career. I never thought I could be a real makeup artist. But here I am.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been a smooth road. The first couple of years were very challenging. There was a lot of blood, sweat, and tears that went into creating and building my business. I built my own website, I went out searching for business, trying to get clients. My PR background served me well, because I knew how to find the right people to contact for my business needs, to get the word out that I was starting a makeup artistry business. I also had to build my makeup kit. Makeup is so expensive, so I had to buy the bare essentials to start off. That was very difficult because people come in all shades, so I lacked a full range of colors in the beginning.
Makeup Artistry, Inc. – what should we know? What do you guys do best? What sets you apart from the competition?
As a makeup artist, I provide makeup application for every occasion. Whether it is a wedding, a head shot, a photo shoot, an ad campaign, TV and film, whatever occasion makeup is needed, I am the person to do it. For years, weddings were my bread and butter. Brides came to me specifically for natural-looking makeup. I am a conservative artist, I don’t believe that a person needs a heavy makeup application. That is what people are worried about. They think makeup artists will be heavy-handed and apply too much. And many do. But that is not how I work. It’s far easier to add more makeup if necessary than it is to take it away if you’ve applied too much. I think what sets me apart from others is that I listen and communicate with my clients. I ask clients many questions about themselves; their makeup experiences, their style, and their comfort level with makeup before I even touch their faces. I think it’s important to know how your client envisions themselves before I can put my vision into motion. My business has evolved over the last seven years. I am being asked for my expert advice in magazines, online news sites, and blogs. I have worked on ad campaigns and am currently working for an NBC sports channel as a makeup artist for two sports shows.
What moment in your career do you look back most fondly on?
The proudest moment is getting the job with NBC. It’s been a great learning experience for me. I get to work with men and women who love what they do, just as I love what I do. It’s incredible to have your work seen on TV. I feel a great sense of accomplishment, especially remembering how I started my journey and how it was a difficult road to get where I am now.
Contact Info:
- Address: 211 Central Street
Hingham, MA 02043 - Website: www.makeupartistryinc.com
- Phone: 617-653-5004
- Email: makeupartistryinc@gmail.com
- Instagram: makeupartistryinc
- Facebook: Makeup Artistry, Inc.
- Twitter: @makeupartinc
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