Today we’d like to introduce you to Jason and Ashlee Cooper.
Honest Union is guided by simplicity, utility and beauty. Founded in 2016 by husband and wife team, Jason and Ashlee, Honest Union creates unique, modern housewares that meet at the intersection of technology and craft. Each piece features a 3D printed component that is made from PLA, a biodegradable plastic derived from plants. Jason has spent the past 11 years creating mass-produced products for consumer, industrial and commercial spaces. He has worked on products ranging from Dell Computers to the IRobot Roomba Vacuum. Jason was first exposed to additive manufacturing (3D printing) while on a project for work. After witnessing the endless possibilities this technology offered, Jason designed a computer monitor stand for himself that helped with poor work posture. Soon after, the couple decided to invest in their own printer to experiment more at home. “I’ve always fit the ‘run with the idea’ role, so it was only a matter of the right project coming along,” Ashlee, a freelance photographer and designer herself, says. “When Jason got excited about the 3D printed products he was creating, I saw the buzz around the pieces and wondered if it could be something more.” After launching the company and seeing the enthusiastic feedback at shows, they began collaborating with Maker Gear, a 3D printer company. This allows them to cost-effectively and efficiently produce parts out of their studio in Newton, MA. Honest Union produces a wide variety of products including accent tables, plant holders, lights, lap trays and even pet feeders.
Has it been a smooth road?
One challenge for Honest Union has been narrowing in on their market. Because their products meet at the intersection of technology and craft, they fall into multiple categories. Honest Union also has to be continuously thinking ahead to how their ideas will be produced in regards to manufacturing methods, cost, assembly and environmental impact.
Ashlee has always liked the expression “Fake it ‘til you make it.” There will be a lot about running a small business that you will be completely clueless about. Figuring out taxes, licenses and insurance was no picnic but the hardest part is admitting it and asking for help. Ashlee also remembers hearing once, “Think about what you spent a lot of your time doing as a child. Those are where your real strengths lie.” Pay attention to what skills come easy to you and utilize that in a creative way. Since launching Honest Union, Ashlee has realized how comfortable she is taking risks, being the face of the business and connecting with customers.
So, as you know, we’re impressed with Honest Union – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Jason designs and builds all the products while Ashlee handles the business side. Their collaboration strikes the perfect balance for the company, a synergy of Jason’s familiarity with 3D printing and Ashlee’s grasp of marketing and sales.
When most people think of 3D printing, they imagine either product prototyping or trinkets. Honest Union’s innovative use of natural materials such as wood, steel and cork in conjunction with the 3D printed plastic pushes the boundaries of traditional additive manufacturing in consumer goods. They are proud of the fact that are creating something really different and allowing people to see 3D printing in a new light.
Honest Union’s housewares are simple to put together but sturdy to last. Unlike most assembly furniture that requires an allen key, their products use threaded hardwood parts that easily screw into 3D printed components. And whereas large manufactures frequently use low quality MDF, Honest Union proudly sources their hardwood from a family owned business in Amish Country. And by sending the products flat pack, they cut down on shipping cost and ultimately, the carbon footprint.
What advice would you give to someone at the start of her career?
Listen to the voice inside of you. No parent, friend or teacher can help you decide what that is. Be patient and easy on yourself because you will change your mind many, many times. Don’t be afraid to speak up and present your ideas. Everyone is always looking to the next person to be a leader and you could be that someone.
And a quote that has hung on my refrigerator for years:
Courage does not always roar.
Sometimes courage is the quiet voice
at the end of the day saying,
“I will try again tomorrow.” – Mary Anne Radmacher
Pricing:
- Products start off at $37
Contact Info:
- Website: www.honestunion.com
- Email: info@honestunion.com
- Instagram: https://www.instagram.com/honest_union/
Image Credit:
Breanna Kulkin
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