Meet Allison Goldberg of Fruitations Craft Soda & Cocktail Mixers in Lynn

Today we’d like to introduce you to Allison Goldberg.

Allison, please share your story with us. How did you get to where you are today?
When I looked for all natural drink syrups in the supermarket, every single one was made with chemicals, so I made one myself, using ingredients from my kitchen pantry in Lynn – and voila! Fruitations was born. A friend suggested adding Fruitations Cranberry to vodka, and that was the AHA! moment when the potential of the brand was revealed.

These days Fruitations Craft Soda & Cocktail Mixer is behind the bar across the country and at some of Greater Boston’s best restaurants. In the hands of some very talented bartenders, Fruitations Cranberry, Tangerine, Grapefruit and Cherry syrups are creating some seriously delicious cocktails and mocktails.

With a degree from The Hotel School at Cornell and stints as damn fine waitress, bar back, cocktail server, prep cook, line cook, restaurant manager, food and beverage consultant, and specialty food business owner, I wear multiple hats everyday to build this brand made from love.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The struggle is real, especially when you discover that not every decision is a good one. Bottom line: believe in yourself, learn patience, know your brand and customer, and tune out the noise.

Please tell us about Fruitations Craft Soda & Cocktail Mixers.
Fruitations is one brand in our family of New England Cranberry Brands. It began life as a soda syrup in the seltzer section of Whole Foods and has grown into a multi-faceted tool for restaurant/bar operators and bartenders to create drinks exceeding guest expectations with taste, quality and authenticity in every sip.

Many little victories are celebrated every day, however my proudest moment for Fruitations has yet to be realized, Keep you posted!

Do you look back particularly fondly on any memories from childhood?
Lots of family celebrating an occasion around a table full of delicious food and drink. So grateful we do it still!

Contact Info:

• Address: New England Cranberry Brands
  Fruitations, New England Cranberry, Sudbury Soup
  82 Sanderson Avenue
  Lynn, MA 01902
• Website: www.justaddfruitations.com
• Phone: 781-596-0888
• Email: allison@justaddfruitations.com
• Instagram: fruitations
• Facebook: https://www.facebook.com/fruitations/
• Twitter: https://twitter.com/Fruitations
• Other: www.newenglandcranberry.com

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