Today we’d like to introduce you to John Stone.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
The roles of marketing and sales have fundamentally changed with the advent of the Internet and the new buyer realities. Revenue Architects brings the perspective of a single “revenue value chain” across marketing and sales for a more integrated front office.
Revenue Architects provides consulting and agency service to help business generate more predictable and sustainable revenue growth by combining our strategy, systems and programs services.
My background and work is at the intersection of sales, marketing and technology. I began my career at IBM as a sales professional Branch Manager and regional marketing executive. I then worked in management consulting and a senior sales executive with AT&T, Viant and PA Consulting.
I founded Revenue Architects in 2009.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Markets always change so just like the way we help clients address these changing market dynamics, we must do so as well. Our client portfolio is changing as we increasingly are working with larger and mid-market companies. At the same time, we maintain a robust SMB practice with full service marketing and sales agency services. Our work with mid-market businesses tends to be more ‘issue-driven’ and tailored, while our SMB agency services tend to be more standardized.
We must balance our goal to help clients address a wide ranging set of business growth issues across marketing and sales with a need to focus on core offerings to engage the marketplace. The result is that our business relies more on outbound sales and relationships than pure inbound lead generation through a standardized ‘category’ offering.
Alright – so let’s talk business. Tell us about Revenue Architects – what should we know?
Revenue Architects delivers consulting and agency services for modern and integrated marketing and sales execution. We help our clients design and construct a Revenue Architecture with the strategies, systems and programs for predictable and sustainable revenue growth.
Our clients have already achieved success in the market and look to us to help them:
Achieve the next level of sustainable and predictable growth
Address gaps between growth aspirations and current revenue execution
Better ensure predictable growth at the right cost of sales
Design and manage revenue programs to access the market and convert sales.
Expertise includes: Go-to-Market Strategy, Revenue Technology Architecture, Inbound Marketing, Account-based Marketing (ABM), and Account-based Sales.
REVENUE STRATEGY SERVICES
We align your go-to-market model with your business model and identify differentiated revenue growth strategies.
REVENUE SYSTEMS SERVICES
We help build a ‘revenue engine’ with the people, processes and technology for integrated marketing and sales.
REVENUE PROGRAMS SERVICES
We design and launch closed-loop marketing, Inbound Marketing and Account-based Marketing campaigns and programs.
What Sets Us Apart?
As market and competitive conditions change, even the most successful companies face revenue challenges. They need a Revenue Architecture that embraces four principles:
Business alignment: Different go-to-market structures are needed as businesses shift along a continuum.
Integrated front office: New buyer realities dictate a single revenue value chain and 100% alignment between marketing and sales teams.
Technology-enabled: Emerging technologies are delivering disruptive impact to the buy-sell process.
Continuous adaptation: The pace of business and market changes dictate an agile and responsive process.
Our unique competency is embodied in our agile Revenue Architecture approach. Our client’s recognize that a modern go-to-market model requires a more unified front office and integrated marketing and sales ‘value chain’.
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Our team of course. We have a dedicated team of consultants with expertise in different aspects of marketing and sales.
One of our Managing Partners, Sherwin Uretsky, has been a mentor and inspiration since or collaborative work at Viant from 1998 to 2003. Viant was a leading digital business consultancy with a unique culture and growth trajectory. Sherwin is a professional revenue leader with deep expertise in front office design and the “CRO – Chief Revenue Officer” role.
More recently, Keith Sullivan has joined the team. Keith is a world class expert in complex buyer engagement. Keith designs multi-layer, multimedia and multi-channel customer engagement programs.
Nan Hill has was the first teammate to join me in our work. Nan brings a unique talent in B2B marketing and sales. She works closely with colleagues, Therese Byrne and Laura Brooks to implement digital marketing and sales programs.
Also, recently, Scott Sanders joined the team to lead in the Food, Beverage and Nutrition area bringing distinctive vertical expertise to distribution strategies.
Contact Info:
- Address: 24 FEDERAL STREET
- Website: www.revenuearchitects.com
- Phone: 877-rev-earn
- Email: jcstone@revenuearchitects.com
- Facebook: https://www.facebook.com/RevenueArchitects/
- Twitter: https://twitter.com/revenuearch
- Other: https://www.linkedin.com/company-beta/932808
Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.
