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Meet Emma Guardia of Coldwell Banker Residential Brokerage in Cambridge

Today we’d like to introduce you to Emma Guardia.

Emma, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I have been in real estate for almost two years. At the age of 22 I purchased my first investment property in the south shore. My interest in real estate investment and Massachusetts housing law increased from being a landlord. From this investment and working with a broker during the purchase of my first property, I decided to take my passion for real estate to the next level. I’m very extroverted and enjoy meeting new people, with real estate being a relationship business, it was a perfect match. As Timothy Ferris stated in the four hour work week “It is predicated on the assumption that you dislike what you are doing during the most physically capable years of your life. This is a nonstarter—nothing can justify that sacrifice.” I don’t want to be the work force behind someone else’s dream, I want to create my own. I want to be able to create a better balance, and not succumb to corporate America’s idea of success, I have a different outlook. I am a highly motivated individual. I believe that we have to make life happen for us, not to us. Our happiness is only ours to determine. With this mind set, I am eager to help my employers grow if our values are a set match. I have entrepreneurial spirit, I love to innovate, problem solve, implement and execute. My goal is not only to build a strong future for myself, but also for the people I work with and believe in. When you are in a job that you love, you will never work a day in your life!

We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Being a realtor definitely comes with challenges, but being challenged is the only way to grow and succeed in this business. If you are able to step outside of your comfort zone and expose yourself to new challenges, it will allow you to see that you’re potential is limitless. You are only confined by the walls you build yourself! I find ways to set myself apart from other people in the industry, such as; using unique marketing strategies, developing strong relationships with the broker community and giving the best level of service possible to my clients. Long-term having the right motives and intent pays off, my idea of a successful transaction is not about getting paid, it is about the quality of service and happiness of my clients. Knowing that I provided a positive experience for them is more rewarding than money.

So let’s switch gears a bit and go into the Coldwell Banker Residential Brokerage story. Tell us more about the business.
I stand behind the Coldwell Banker mission: to ethically and honestly serve my clients so that they can achieve the dream of home. I work in Cambridge, Boston and other surrounding towns, but will travel far distances for my clients. I am most proud of the relationships I have built with my customers, they become friends throughout the process and you build a strong level of trust. I try as much as possible to become active within my community and build partnerships with other business owners who share similar core values. Each client has different needs and handles the closing process differently, my versatility and understanding of the emotional process that comes with buying and selling allows me to give the best possible guidance, to make each transaction as seamless as possible.

Has luck played a meaningful role in your life and business?
I have felt very lucky throughout my career to be able to have a good support system. When I first decided to work full time in real estate it was a big risk. There are no benefits available for independent contractors, and there is no consistency in job income. I was comfortable taking more risk because I knew my family was standing behind me and my business endeavors.

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