Today we’d like to introduce you to David Gorelik.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I’ve always been a creative person. Even as a child, I liked to draw a lot and make things with my hands. My parents noticed this and signed me up for extracurricular art classes, which I continued to take until I graduated high school. I mostly worked with fine art, specifically painting, drawing, and sculpture. When applying to colleges, I knew that I wanted to pursue a creative career, which led me to apply to art and design programs. I enrolled in MassArt, hoping to major in illustration or graphic design. Ultimately, I chose design, and recently graduated this past May. I am now working as a graphic designer in Boston.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I don’t think life is ever a smooth road. There is a lot of pressure in the design field, both external and internal. I feel that creative careers are still met with a lot of skepticism. People assume that wanting to work in a creative field like communication design is unrealistic and can’t be turned into “a real job.” Sometimes, I find that a designer’s time and skills are not respected as much as other professionals. Likewise, I find that creatives can experience a lot of internal pressure as well. I’ve experienced self-doubt about my own work, and have felt pressured to specialize or label myself as a specific kind of designer. However, these struggles haven’t stopped me from doing what I love and pursing all of the different kinds of design that interest me. I always try to work hard, learn new skills, and surround myself with a supportive group of friends, family, and mentors.
Alright – so let’s talk business. Tell us about David Gorelik Design – what should we know?
As a freelance designer, I help small businesses establish their brand and tell their stories. I have both a strong set of design skills and a strong work ethic. I take a multidisciplinary approach to all of my design work, thanks to my background in fine art and my experience as a college magazine editor. And while I enjoying working on a variety of projects, my favorite kind of work is identity and branding design. I love creating dynamic and expansive identity systems for interesting brands. This includes everything—logos, font choices, color palettes, and all of the various print or digital applications that the brand inhabits. For me, seeing people interact with or appreciate something that I designed is an incredible feeling.
Is there a characteristic or quality that you feel is essential to success?
I feel that I owe a lot of my success to my work ethic and multidisciplinary background. My family and professors have instilled in me a good work ethic that I believe has helped me overcome a lot of challenges. Even when I feel overwhelmed about a certain project, I know that if I keep working and trying different approaches, my efforts will pay off and I will find a way to solve the problem. Likewise, my experiences with various kinds of art and design have truly helped me become a well-rounded designer and creative thinker. While these disciplines may feel separated from one another, I strongly believe that they are actually all closely related. Learning how to paint, draw, and work with 3-dimensional materials has given me a wider set of skills that I can apply to my designs as well. The principles of color, form, contrast, and visual hierarchy are universal to all creative fields, and I have no doubt that my understanding of these concepts is what helps my work stand out.
Contact Info:
- Website: davidgorelik.com
- Email: dgorelikdesign@gmail.com
- Instagram: @davidgorelik23
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