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Meet Veronica Robles of Veronica Robles Cultural Center

Today we’d like to introduce you to Veronica Robles.

Thanks for sharing your story with us Veronica. So, let’s start at the beginning and we can move on from there.
I am originally from Mexico but made Boston my home since 1999-2000. I was raised and went to school in Mexico City, I have been surrounded by music, dance and television my entire life. I have been performing Mexican traditional music with Mariachi since I was very young.

I first learned to sing old songs from my grandmother whom she would spend hours with in the kitchen as she prepared dishes such as chicharrón prensado con calabacitas, elote y nopales (dried pork with squash, corn, and cactus.). My mother Annie loved to sing Mariachi music too.

I also learned some corridos, rancheras, and huapango style music dated back to my grandmother’s childhood in the early 1900s.

It was in Mexico City’s Plaza Garibaldi, the cradle of Mariachi music, in a family restaurant named Tlaquepaque where I was introduced to the Mariachi group led by El Chiquis. I began working with his group at age 15, and I learned hundreds of songs and musical styles from these elder musicians. I loved sitting with them on our spare time in between shows and listen their anecdotes, jokes and advice about singing and music techniques.

On a busy night, I used to sing about 200 songs requested by the customers that paid about 15 dollars per song. That money was split among the musicians because I didn’t charge, I only got tips but seemed that people really enjoyed my singing so they often tipped me very well. Sometimes they asked me to sing the same song over and over, one of those songs was “La Tequilera” the drinking Tequila woman. I didn’t drink because I was very young but I performed the song very well and use to do the hiccups pretending I was drunk. I really enjoyed singing in that environment, everyone was very nice to me it made my heart happy.

Soon after my first day performing there I had the opportunity to travel to many towns within Mexico to sing at traditional fiestas to celebrate town’s Saints and Virgins’ anniversaries. While traveling, I felt in love and I got very interested in the traditions of each town and I started to study the way people spoke, their values, customs, and their style of music, gaining insight into Mexico’s rich diversity.

Later on, my singing career got very serious and I had the opportunity to travel abroad to countries in South, Central and North America where I continued my studies about their traditions and culture. All of these occurred simultaneously with my senior years in highs school and college where I studied communication science focusing on Radio and television production.

I also loved to dance so I took classic, contemporary and jazz classes but as I mentioned before traveling throughout Mexico and other Latin American countries gave me the opportunity to enter the amazing, joyful and colorful world of Folkloric dance which I felt in love since then I have dedicated my life to perform, promote and raise awareness about Latin American arts and culture.

I have had also the opportunity to be a TV and Radio host and producer for mainstream networks such as Telemundo and Mega Radio and produce my own TV show entitled Orale con Veronica.

I am a Mexican – Mariachi singer by trade and I am also a philanthropist.

In 2013, I founded the Veronica Robles Cultural Center in East Boston with the mission of promoting Latin American arts and cultures as an engine for stronger communities and economic growth.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
At the beginning the road was smooth and enjoyable, things seemed easy because I was just taking advantage of the opportunities presented to me and I enjoyed them to the max but when I realized that my curiosity about traditions passed on through arts, dance, and music generations through generations became not only a passion but also a career thing got a little bit more complex.

Of course, there have been struggles and challenges but nothing is impossible if you stay focused. I am a woman in a men’s business, there’s still some people that want to see a Mariachi group composed only with men. Also, there’s still people that don’t see arts and culture field as a professional career and they do not want to pay for it but I feel blessed because I am among those full time successful performing artist that have the opportunity to give back to my community.

I am a passionate and very enthusiastic person. I really love being surrounded by people and I feels grateful to live for the opportunity to do what I do: “Use the power of arts and culture for social change to educate and entertain.”

Alright – so let’s talk business. Tell us about Veronica Robles Cultural Center – what should we know?
I am a Mariachi singer and I have my own Mariachi ensemble directed by my husband Willy Lopez who is also the lead guitar player.

I my proud to say that I am the most authentic representative of Mexican music and culture in New England. I offered recitals, concerts, and educational programs for schools. I am available to perform at festivals, corporate and cultural events.

I have seven music albums and have performed in venues such as Lincoln Center and Carnegie Hall in New York City; JFK Presidential Library and Museum, Berklee Performing Arts Center, Museum of Fine Arts in Boston, and the Providence Performing Arts Center in Rhode Island, Dallas Conventions Center in Texas, I have also performed at Celebrity Series of Boston and The museum of Peabody in Harvard, among others…

I have the opportunity to create innovative and educational after-school programs and I also perform in schools exposing youth to new cultures and traditions, where she declares: “Culture empowers youth and makes our communities stronger.”

I have customized interactive educational workshops for teachers and for students of all age groups, providing the opportunity to experience culture through learning traditional dance and music. I am available for school assemblies and residencies.

I am also very proud to say that for the past 25 years I have helped to promote and elevate the image of Mexico, Mexicans and our culture in the East Coast of the United States.

When it comes to authentic Mexican entertainment, arts and culture I am “La Mera, Mera”, the real one!!

“Veronica is a cultural gem in the state of Massachusetts. Songstress, educator, media producer, businesswoman, community activist, cultural ambassador she brings it all to the table”.

She is an incredible role model for young women, and an enormous contributor to our cultural wealth.” SENATOR SONIA CHANG DIAZ. [D-MA].

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
Veronica Robles Cultural Center  (VROCC) is a non-profit organization with the mission of promoting Latin American Arts and Culture as engine for stronger communities and economic growth.

We celebrate Latin American arts and culture through dance and music classes, events, performances and other networking events to promote cultural awareness and family values.

Our programming for adults include salsa classes mambo Style every Monday and Thursday and a biweekly Social Dancing the 2nd and 4th Fridays of the month that also includes classes starting with Beginner mambo shines 8:00 pm, Intensive mambo shines 9:00 pm and the Social dancing at 10:00

Prices:
$10 social only
$10 class only
$15 social + class

We offer programs for everyone, check out our website for more information about classes and prices www.vrocc.org

When it comes to Latin Scene Veronica Robles Cultural Center (VROCC) is hottest place in East Boston conveniently located on route 1A very close to Logan Airport.

NOW TELL US ABOUT YOUR SINGING CAREER:
I am a Mariachi singer and I have my own Mariachi ensemble directed by my husband Willy Lopez who is also the lead guitar player.

I my proud to say that I am the most authentic representative of Mexican music and culture in New England. I offered recitals, concerts, and educational programs for schools. I am available to perform at festivals, corporate and cultural events.

I have seven music albums and have performed in venues such as Lincoln Center and Carnegie Hall in New York City; JFK Presidential Library and Museum, Berklee Performing Arts Center, Museum of Fine Arts in Boston, and the Providence Performing Arts Center in Rhode Island, Dallas Conventions Center in Texas, I have also performed at Celebrity Series of Boston and The museum of Peabody in Harvard, among others…

I have the opportunity to create innovative and educational after-school programs and I also perform in schools exposing youth to new cultures and traditions, where she declares: “Culture empowers youth and makes our communities stronger.”

I have customized interactive educational workshops for teachers and for students of all age groups, providing the opportunity to experience culture through learning traditional dance and music. I am available for school assemblies and residencies.

I am also very proud to say that for the past 25 years I have helped to promote and elevate the image of Mexico, Mexicans and our culture in the East Coast of the United States.

When it comes to authentic Mexican entertainment, arts and culture I am “La Mera, Mera”, the real one!!

“Veronica is a cultural gem in the state of Massachusetts. Songstress, educator, media producer, businesswoman, community activist, cultural ambassador she brings it all to the table”.

She is an incredible role model for young women, and an enormous contributor to our cultural wealth.” SENATOR SONIA CHANG DIAZ. [D-MA].

Pricing:

  • Performance price range: 1500 – 50000
  • School Residency price range: 1500 – 10,000
  • Interactive performances for Schoo price rangel: 800-5000

Contact Info:


Image Credit:
Darlene DeVita
Tailor-Made
Willy Lopez
W & K Photography
Maddu Huacuja

Getting in touch: BostonVoyager is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.

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