Today we’d like to introduce you to Betsy Weaver.
Betsy, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I suppose my story starts with my first entrepreneurial venture, which was a company called Parents’ Plus Inc. Its flagship product was The Boston Parents’ Paper. The number of moms working outside the home had tipped. New niche publications for parenting all needed to be connected locally to goods, services, resources and each other. We were able to exit from Parents’ Plus by being acquired by a multi-national company that was rolling up all women’s niche publications nationally. I did well in the transaction. I recognized I was a serial entrepreneur.
After that “exit,” aspiring entrepreneurs approached me with new ideas. One, Marc Gascon, wanted to create a parenting vehicle that was more than kids’ names and activities. Rather, it was thoughtful, research- and evidence-based parenting and child development, like Parents’ Plus had been. Together, we founded TPR Media, which is now doing business as UbiCare. Almost immediately, we realized the vehicle needed to be digital. In 2002, nothing like it existed. We created it.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
No one who is an entrepreneur has a smooth road or an easy ride. It is a rollercoaster and the learning curve is straight up! Everyone, including your mother, is not only skeptical but believes it will never work.
You have to be tough. You have to have the idea, then realize it and make it successful. The ideas have to keep coming. You have to pivot, turn, and try lots of new things.
Struggles? Oh, let me count the ways! “No place to start up, so the basement it is!” You have to talk people into working for the experience, rather than money. My standard pitch was, “It’s like the Peace Corp. For pennies a day, you can have more satisfaction than ever before.”
I believed digital health education was the future and that conviction can be contagious. Luckily it was. As we grew, my and all the staff’s maxim was, “The most stable part of this venture is change.” You have to thrive with change.
We’d love to hear more about your business.
UbiCare is a healthcare technology company that delivers software as a service (SaaS)-based, comprehensive and integrated patient experience solutions that span an entire care episode.
We license proprietary technology to hospitals, private practices and other healthcare organizations to make it possible for them to effectively connect and manage regular digital messaging with their patient populations.
Imagine having the right message at the right time, precisely when you need it. Doctors want that. Hospitals want that. Patients want that. They want it where they are and when they need it for each unique health episode—defined as diagnosis through treatment, discharge and healing. It’s amazingly wonderful how two-way digital communications efficiently achieve that.
We’re unique because we started doing this a decade and a half ago. We evolved and innovated even before the marketplace existed. And we still are the only company that does this in real time, with a smart system that can be updated, changed, and customized based on usage. We have a very cool platform.
What am I the most proud of? Two things really: One, technology; the other, people.
• Technology – The fact that we saw a need in 2002, we digitized it and were able to realize the solution. We got there first and are still doing it. It has meant a permanent place on the bleeding edge. It’s very cool to know that we’ve enabled hundreds of providers worldwide to deliver millions of touches to their patients—precisely what they need, when they need it, so both know they are there for each other.
• People – First, we have the best crew. They have talent, are savvy and smart. We’ve made this work together. Collectively, our senior five have created this niche, have grown with it and made it happen. Our platform and products are driven by data and drive data. We make it possible for hospitals to provide what’s needed to patients. They are constantly getting feedback from patients about what they need and what questions they have. In turn, hospitals give us the same with which we constantly refine what they are able to provide.
What were you like growing up?
When I was little (now 50 plus years ago), my parents bought an old cottage in Nantucket. It was where Maria Mitchell, a famous scientist, went to study and observe. She really was an astronomer, but in her day women weren’t called that. The cottage had 29 acres inside 500 protected acres. It had no electricity and you had to pump water. As a kid, it was magical. As a teenager, I couldn’t curl or dry my hair and I had to drive our old Jeep into town to meet my dates! With no electricity, you just had to read, play board games, and explore. It had a widow’s walk on top and I’d go there and be transported. How lucky I was.
- Address: 284 Amory St
Boston, MA 02130
- Website: ubicare.com
- Phone: 617-524-8861
- Email: firstname.lastname@example.org
Images courtesy of Betsy Weaver and UbiCare