Today we’d like to introduce you to Tyler and Adam Souza.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
We have always been fascinated by photography. It was and continues to be a great creative outlet for us, and gives us the opportunity to meet amazing new people. We met each other in high school in 2007 and have been together ever since! We both went on to UMass Boston to earn our Bachelor’s Degrees. Tyler has a degree in Supply Chain and Service Management, and Adam’s degree is in Accounting and Finance. While at UMass Boston, we wanted to further explore our interest in photography, so we decided to join the photography club. The exposure we had to a variety of different photography styles was very inspiring to us. After we graduated, we both pursued jobs in our fields of study. Tyler is a Senior Human Capital Associate at an investment firm in the financial district of Boston. Adam is a Senior Financial Analyst at a brand protection company in the Seaport of Boston. Though our full-time “day jobs” are completely opposite of our photography business, it is important to us that we continue to have Red Letter Photography as our creative outlet. In 2015, we shot our first wedding. It was a family friend’s small backyard wedding, and we honestly had no idea what to expect. We began the day with a rough idea of who was going to do what and had a plan. Tyler would focus on the key ceremony and reception pieces, Adam would focus on the candid’s and the often-missed details. It was a plan that worked, and to this day how we continue to operate. That first wedding in 2015 was our entry point into the photography world. From there, we received high volumes of inquiries and have shot weddings for over three years now. Over the past three years, Red Letter Photography has blossomed into a rapidly growing wedding and portrait photography business.
Additionally, we recently got married on December 1st 2018! Being on the other side of the camera was different to say the least. Having gone through the wedding planning process, it has made us appreciate our business and our clients that much more. We know what the stress is like because we have been there. Our goal is always to make the couples feel at ease, both while taking photos and while planning.
Has it been a smooth road?
It hasn’t been a smooth road, but that isn’t necessarily a bad thing. Any photographer will likely tell you managing their photography hasn’t been the easiest. We love meeting with our clients and hearing their stories. At times, especially given our full-time careers aside from photography, our schedules can get crazy. It’s something we are always working on. Between our Monday-Friday 9:00-5:00 jobs, family life, social life, and not to mention us both pursuing graduate degrees, our schedules are constantly changing. Throw in a rainstorm, on top of a month of back-to-back weekend shoots and weddings, and you have yourself a rescheduling nightmare. We always remind ourselves that we do this because we want to, not because we must. Not being reliant on photography for monetary purposes really allows us to organically grow our business, while truly having fun. We make our schedules and determine how many weddings we want to shoot. We are also able to offer a competitive price given the fact that we do not rely on this solely for income. We heard a saying once and how we run Red Letter Photography and our business is heavily backed by it, “Luck is when preparation meets opportunity.” We are always prepared and ready to learn, that’s just who we are. When we are lucky enough to photograph someone in their essence or capture something as special as someone’s wedding day, we are always prepared. We would also say we are lucky to have each other to run Red Letter Photography together. Without one of us, we wouldn’t be the photographers that we are. We built this business together and will continue to grow together. Without the support from each other, we wouldn’t have the success that we do today.
Our hope is that whoever reads our story that is considering starting their own business but is concerned about the risk and commitment, sees that it is possible!
So, as you know, we’re impressed with Red Letter Photography – tell our readers more, for example, what you’re most proud of and what sets you apart from others.
Red Letter Photography is a photography duo (recently married!) specializing in wedding and lifestyle photography. We have a large range of experience including weddings, senior portrait sessions, family sessions, and various charitable events. A Red Letter day is a special day of significance or importance, which is what makes our name so special. Our goal is to make sure all of our clients have a red letter day.
We are proud of our ability to manage ourselves in a creative environment while still having fun. Since this began as a hobby, we love that we can continue to enjoy our craft and learn, while meeting so many great people. To this day, after we book any session, we are just as excited. Excitement because it confirms people like our work. It lets us know that what we are doing means something to someone, and that is an incredible feeling.
We approach photography with a minimalist, laid-back style. Especially on the day of a wedding, we know the newlyweds-to-be have enough on their plate that they should not have to worry about us. We customize a timeline that the couple feels comfortable with, so they know where we will be at any given time that day. We will even act as the unofficial day-of coordinators if the couple needs the help, and we always tell our clients that when they book us. We once drove a bride and groom to their reception location because they had no way of getting there. A missed detail, but we are always happy to jump in and make the day run smoothly. Our couples seem to get excited when it comes time for their portrait session with us after the wedding ceremony because it gives them a break from the chaos, allowing them to take a breath and be married for a minute. With us, we truly believe you get more than what you pay for when you look at the big picture and everything that goes into the day. We would say this is what sets us apart. Being easy-going photographers who aim to make our clients stress free and feel comfortable in front of the camera, even if that means being your personal chauffeur when needed!
Let’s touch on your thoughts about our city – what do you like the most and least?
The main reason we decided to go to UMass Boston was the opportunity Boston presents for anyone who wants to go for it. Mix that opportunity with the ability to meet so many different individuals with diverse backgrounds, and the city is just a gold mine for learning opportunities and networking. We have recently been contacted by charitable organizations within the city, a clothing company to do some editorial photos, and personal Etsy shops marketing content. The list goes on, and the city helps to bring everyone together, common interests or not!
What we like least? It’s probably a common answer, but traveling in the city can get frustrating, especially at certain points of the day. If you must drive in, you better plan to get here early and either leave early or leave late. There’s no in-between it seems like. If you want to utilize the city transportation, you also should prepare yourself for the likelihood that you will wait 10 minutes at any T-stop, assuming there wasn’t some insane delay that day, then you can add 20 minutes to that.
- Platinum Wedding Collection: $2,500 (2 photographers, 8 hours of coverage, engagement session)
- Gold Wedding Collection: $2,000 (2 photographers, 6 hours of coverage, engagement session)
- Silver Wedding Collection: $1,500 (2 photographers, 4 hours of coverage)
- Misc Portrait Session: Starting at $250 (up to one hour)
- Website: www.RedLetterPhoto.com
- Email: email@example.com
- Instagram: @redletterphoto
- Facebook: www.facebook.com/RedLetterPhoto