Today we’d like to introduce you to Christine Sullivan.
Christine, let’s start with your story. We’d love to hear how you got started and how the journey has been so far.
I was lucky enough to know to go into college what I wanted to do for a career upon graduation. I had exposure to graphic design and graphic arts in high school and knew it would be a great career. I also believed it would be a career I could continue once I had a family. I attended Endicott College in Beverly, MA to pursue a degree in Visual Communications. Endicott has an amazing internship program that requires three internships to be completed during your four-year program. This culminates with a semester-long internship during your senior year. I was fortunate to land an internship at a small advertising agency in Boston that provided me with some incredible experiences. I made great relationships and was offered a full-time position before graduating. I worked with some really amazing people there and used my experience to move onto another agency in a position with more responsibility. I spent eight years in the advertising field in total. Once I had my son, Jack, I decided to leave the corporate world and freelance full time. Since doing so in 2014, I’ve been fortunate to continue to build on my experience and professional relationships by working with really awesome clients across many industries.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It certainly has not been a smooth road. Working for an employer in the field I was in providing me with a salary, benefits, and a stable work environment. Freelance life provides none of this. Fortunately, I planned to exit the corporate world a few years before I did so, so I’d been able to build up a few smaller clients and a portfolio of work. This experience also gave me some basic understanding of how to run a business; set up bank accounts, track expenditures, and prepare for tax filings. These and many other nuances can really only be understood once you’ve made the jump and begun your own business. Finding time to balance working in my business, in addition to working on my business, is a constant struggle.
My advice to others who hope to begin their own business is to start early. Set both short and longer-term goals, and plan as much as you can. Leaving a full-time job is going to create challenges, but preparing yourself for months or years in advance can really soften the landing.
Please tell us more about your work, what you are currently focused on and most proud of.
I work with a range of brands that keep me busy. It’s fun because one day, I’ll be working on a furniture catalog and the next day I’m helping rebrand a tech company. I like the flexibility of working for myself because I can be selective with projects and clients I work with. From working in advertising, I’ve gotten my hands into every type of project you can imagine. Working on huge campaigns that take over entire subway stations to smaller projects like social media posts. So, I definitely have the exposure to take on any type of project which really helps set me apart from others that might only have limited sets of skills.
Which women have inspired you in your life?
I’ve got a lot of awesome women in my life. This might sound cliche, but my mom has inspired me a lot. She’s a crazy hard worker and has always done what she has had to do in order for our family to get where we needed to be. My best friends are all hard-working moms who balance commuting to cities, running their houses, being a Mom, and always being able to respond to my texts.
What I love about what I do is that I get to meet lots of new people. With all of the clients I have, women seem to be in the position as marketing directors at these businesses. They’re all moms, they’re all working, and they’re all clearly doing well in their industry. I think that speaks volumes and the fact that they hire me; a freelance, work-from-home mom of two, makes me fit in a little bit with them.
- Website: christinemeahandesigns.com
- Phone: 2033068448
- Email: firstname.lastname@example.org
- Instagram: christinemeahandesigns
- Facebook: christinemeahandesigns