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Meet TJ Martin of Cramer in Norwood

Tim Martin (left) & TJ Martin (Right)

Today we’d like to introduce you to TJ Martin.

TJ, please share your story with us. How did you get to where you are today?
Four decades ago, my dad, Tom Martin, a former captain of the 1964 US Olympic hockey team, was working for Cramer Electronics, and saw first-hand how the world of video technology was rapidly developing, brimming with untapped potential. With a small business loan in hand, Tom acquired the Cramer video division and naming rights from his former bosses, and in 1982, Cramer Productions was born.

As the years passed, Tom grew the business, branching out from audio/visual equipment sales to shooting and directing commercials, and eventually into a full suite of integrated marketing services. The world continued to digitize, and clients came to trust Cramer’s ability to merge cutting-edge technology with strong content and strategic vision. With video at our core and our clients at our side, we’ve grown into a full brand experience agency, focusing on content, events, and marketing.

My Dad and mother, June, had seven children. Six of us work in the business with each of us in a different area. Cramer has always had a family and entrepreneur spirit. Tom started the company with the philosophy that hiring great people and surrounding them with the right tools will allow them will do great work. He was right then, and it’s the philosophy that continues to guide us today. As a team, we are continuing to make investments in our business, expanding our client portfolio by landing new global brands like PUMA and Sanofi Genzyme, and deepening partnerships with legacy clients such as IBM, WB Mason, Fidelity and Siemens.

Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
We have overcome our share of changing marketplace dynamics, economic tides, winning and losing valued clients, and scaling our business as we have grown with our clients. We started out as a production company, added video, became a major player in the event space, added a strategic marketing arm, and are now thriving in this experiential era of marketing. Each evolution – each period of growth – has brought its challenges. Our biggest asset in weathering challenging business times has been our ability to scale from strategic to tactical deliverables. We’ve been a valued partner and resource to our clients as their business landscapes have changed. This has been a key to our longevity and future growth.

Please tell us about Cramer.
As a brand experience agency, we invent, craft, and fuel content-driven experiences that achieve more for our clients.

What does that look like? Cramer has five core capabilities: experience design, live production, audience engagement, experiential content, and marketing services. With these capabilities, we deliver meetings and events, activations, community and advocacy programs, mixed reality, and marketing campaigns.

Our ability to deliver globally begins with our teams’ access to an uncommon mix of on-demand, multi-disciplinary talent and capabilities. The responsiveness, control, and agility found within our distinctive Studio Model exceed what’s expected within agencies.

Built into the DNA of our company is our ‘give a damn, get it done’ attitude. Our teams hold one another accountable, always. We reward curiosity, collaboration, and those who challenge what’s possible. We are bold for the immersive and the memorable, and celebrate moments of transformation. There is a contagiousness to it all. One that – through our continued growth and expansion – has only reinforced and amplified that hard-to-reach dynamic which proudly makes us, us.

We are most proud of the people and culture that we have developed. We give a damn and get it done for our people and the communities that we live in. The growth of our people is a priority. If they are growing, we are growing. It goes hand in hand. A big part of our culture is giving back to our community and we are proud to continue this legacy that my Dad instilled in Cramer.

How do you define success?
For any agency, success is simple: We succeed when our clients succeed.

For me, and my family that owns Cramer today, we succeed when our teams – and the community we have called home for four-decades – succeeds.

We are a service business and a service-oriented leadership team. Success is best measured by how we help others achieve more.

Contact Info:

Image Credit:
Gustav Hoiland

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