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Meet Stuart Mitchell and Linda Palanza of OneView Commerce in Seaport District

Today we’d like to introduce you to Stuart Mitchell and Linda Palanza.

Thanks for sharing your story with us Stuart and Linda. So, let’s start at the beginning and we can move on from there.
Stuart and I founded the company in 2010 to deliver new technology to retail stores that would allow them to be more connected to the customer and better serve the shopper everywhere they wanted to interact with the brand.

In 2009, Apple released the 3GS and suddenly shoppers were surfing the web while browsing through brick and mortar stores. The customer saw the brand as one, in other words, whether they bought something online or in the store, it was the same retailer so they should expect the same experience. In truth, the retailer’s technology was not connected, the website was not designed for the bricks and mortar experience, and the store cash registers were so old that they basically were good at collecting cash.

Stuart and I saw an opportunity to mobilize the retail stores by redesigning the technology to coexist with the websites, to provide services we as customers wanted including buy online and pick up in store, return an unwanted item no matter where we bought it—another store or online.

By 2014, we were deploying in the U.S., Germany and Australia. In 2015, we expanded to the U.K. and the Netherlands. Now we are expanding into the Southern Hemisphere. Our customers include various types of retailers: Discount Tire in Arizona, with 1,000 stores and over $5 billion in revenue; Wickes, a U.K.-based DIY home improvement brand with 263 stores and over $1.5 billion in revenue; Molton Brown, a high-end luxury retailer based in London with 60 stores; and Carhartt, an iconic U.S. brand out of Detroit.

OneView is a company of 45 full-time employees stateside, and another 20 offshore resources. We like to think of ourselves as “the little company that could”. Our customers are some of the most creative minds in retail and are changing the way we will all experience the brick and mortar store in the next couple of years. Whether you’re having your tires changed, making repairs to your home, buying beauty products or new clothes, these retailers are reinventing your experience with our technology, and it’s all about the customer.

Has it been a smooth road?
It has not always been a smooth road, but our team has never let a few bumps and some large potholes get in the way of succeeding. Some of the struggles have been aligning funding with growth, developing the product at the speed that the customers needed us to, the sheer effort of supporting customers deploying in over 10 countries, and finally, keeping up with the huge changes that have taken place in our industry with technology, including cloud software, mobility, and rapid product delivery.

We’d love to hear more about your business.
We are a software provider that delivers the ability to service shoppers in the store with mobile devices that can take payment, find your online purchases, surf the web, find a product anywhere and get it to the customer fast. Most importantly, the store associate can now come to you rather than you find them. They can do everything from a mobile device and no longer need to make phone calls or leave the register to go to a different computer to service the customer.

In the old retail environment that associate needed to learn 4-6 different systems to service the customer while they sat waiting and watching in frustration. With OneView, one device and one technology can perform almost every function that is needed to service the customer, including returning online orders or helping you complete shopping that you started on the web.

If you had to start over, what would you have done differently?
Nothing. Life is a journey that includes mistakes and challenges, which, if handled correctly make you better and stronger in the long run. The OneView team is one of the most dedicated and hard-working teams on the planet, and together we have made this incredible product that continues to attract the interest of retailers globally who no longer want to be “traditional” retailers.

We are incredibly strong because of our mistakes, and if we had done things differently it would have just been another set of mistakes.

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