Today we’d like to introduce you to Steve Silberberg.
So, before we jump into specific questions about the business, why don’t you give us some details about you and your story.
I used to have a corporate job in downtown Boston but although lucrative and a reasonably good work atmosphere, the cubicle life crushed my soul. During my vacations I would go backpacking, returning not only refreshed and stress-free, but fitter and strong with clothes that fit better.
Recognizing that others might enjoy seeing body transformation (as well as have fun in the wilderness) I started a business called Fitpacking that takes people backpacking to get fit and lose fat.
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The biggest struggle has always been, and continues to be marketing or even awareness that Fitpacking exists. Breaking through the ubiquitous onslaught of marketing messages that continually inundate us is near impossible, especially for those of us who shun self-aggrandizement.
Fitpacking – what should we know? What do you guys do best? What sets you apart from the competition?
Fitpacking takes people on backpacking adventure vacations to beautiful wilderness destinations in order to get fit and lose fat. While we are ostensibly about jump starting our clients’ fitness levels, we have a not-so-secret secondary goal of introducing people to the wilderness and inspiring them to protect it.
What is “success” or “successful” for you?
Like everyone else, I define success as untold wealth. However, unlike everyone else, I define failure as the obsession of wanting more wealth when you already have riches that give you unlimited access to everything the sum of civilization can offer.
- 1 week trips $1250-$1350
- 2 week trips $1750-$2000
- Half week trips $700-$800
- Address: 159 Nantasket Rd.,
Hull, MA 02045
- Website: http://www.fitpacking.com
- Phone: 781-773-1115
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/fitpacking/
- Facebook: https://www.facebook.com/Fitpacking/
- Twitter: https://twitter.com/fitpacking