Today we’d like to introduce you to Shereen Russell.
Thanks for sharing your story with us Shereen. So, let’s start at the beginning and we can move on from there.
Jewelry comes in many shapes, colors, sizes, and materials. With an infinite possibility of combinations and styles, we set out to make jewelry that tells your story in your voice, at the right volume. We don’t believe that your pieces should be so loud that it drowns out the rest of your ensemble. It also shouldn’t be so quiet that it struggles to make a statement. Your jewelry should complete your look.
Striking the right balance between fun, elegance, and personality is our ultimate goal. With the understanding jewelry should be an extension of who you are, we painstakingly craft eclectic pieces with you in mind.
We’ve been honored to be featured in Boston Fashion Week, Providence Style Week and Raw Artist Boston events. Collaborating with acclaimed designers Jeffrey Dickerson of Rebel Creations and John Dorlean from Koi.
I started crafting as a child alongside my mother who was a seamstress. I started selling scrunchies and chokers when I was a high school student. I began making jewelry while living in Turkey as a way to pass the time and then sold the pieces as a way to make extra cash while living there. Upon returning to the US in 2007, my jewelry making began to take off. Friends and family members began asking me to make jewelry for them and their friends. In 2015, I met designer Jeffery Dickerson and made jewelry for the Boston Fashion week runway show. Together we collaborated and participated in Providence Style week and Raw Artist events.
Great, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road. I have a full time job and therefore don’t always have the time to dedicate to the business aspects of business. I am an artist and not a marketer. I want to just make the pieces because I love it and it is therapeutic for me. As a result. Other parts of the business suffer. If it was not for John Dorlean with Koi, I would not have an amazing website. Another struggle is that there are a lot of jewelry designers out there. It’s important to try to figure out your particular style and have it stand out above the others.
Alright – so let’s talk business. Tell us about Whisper Designs By Shereen – what should we know?
I make and design custom pieces. My clients contact me and say, “I am going to a wedding and my dress is green and I can’t find a single thing to wear with it.” After I ask a few questions about the person’s style, my brain gets to work and I create a unique, individualized piece of jewelry for the client.
I think what sets me a part from others is the diversity of styles that I am able to create. No one piece ever looks the same. I often get one of kind materials from other countries and people feel happy to have a piece of jewelry no one else has.
What makes me most proud is the work I have done on the runway at Fashion Week. I would like to work with other designers and design pieces that really complete the looks.
Is there a characteristic or quality that you feel is essential to success?
Passion. If you are not passionate about what you do, you will not be successful. Success can be defined in many ways. Success for me would be that people love my designs and that they can feel the love and creativity that went into making something especially for them.
- Website: www.whisperdesignsbyshereen.com
- Phone: 617-631-8797
- Email: firstname.lastname@example.org
- Instagram: https://www.instagram.com/whisperdesigner
- Facebook: https://www.facebook.com/WhisperDesignsbyShereen
David Brazer Photography