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Meet Sheena Anello and Edward Desilets of Etch Realty in Jamaica Plain

Today we’d like to introduce you to Sheena Anello and Edward Desilets.

Thanks for sharing your story with us Sheena and Edward. So, let’s start at the beginning and we can move on from there.
Ed has been in the real estate business for over 10 years and was actually my agent when my husband and I bought our house. At one point after dedicating so much time and energy to buying my house I said to Ed “What am I going to do when this is all over” and he replied “Get your real estate license.” …so I did. I was working for a small agency that Ed co-owned and then the opportunity arose for us to start our own agency; that’s when Etch was born. We decided to start our own agency instead of joining an established one because it allowed us the freedom to make decisions about how we want to interact with our clients without the guidelines of a larger company. We also like having the control to make sure that everyone who operates under our name adheres to our levels of professionalism.

Has it been a smooth road?
Compared to other business endeavors starting a real estate agency is rather easy since there is very little overhead. On the flip side there is no sure fire path to customer acquisition and building a reputation, especially in a competitive market like Boston that can be challenging. We have learned along the way the methods that are worthwhile for gaining exposure and clientele and figured out how to best manage our agents. We knew we would have to be patient throughout this process, which is why we held off on bringing on too many agents before we had the kinks worked out. Now that we our nearing our first full year in operation we feel ready to take our business to the next level.

So let’s switch gears a bit and go into the Etch Realty story. Tell us more about the business.
We are a full service real estate agency serving the Greater Boston area. We represent both buyers and sellers and have relationships with seasoned professionals that can assist our clients through the home buying or selling process. We pride ourselves on being an independent, boutique style agency offering an alternative to larger real estate companies. We like to become friendly with our clients and make the real estate process as enjoyable as possible. Because we are small it allows us to think outside the box an operate without the confines of a larger agency. We allow our buyers to guide their home search and focus on showing them the properties they are interested in rather than forcing our ideas on them. For sellers we offer a comprehensive comparative market analysis and offer advice on strategies for selling their home quickly while always letting our clients guide the process.

Let’s touch on your thoughts about our city – what do you like the most and least?
We love the history and the unique architecture of the older homes in Boston as well as how much green space we have while being a larger city. There is rarely a lull in the real estate market in this area, so we feel fortunate to have our agency situated in a location where there is no shortage of clients. That being said the market here is competitive and you really need to know your stuff. Personally we prefer it this way because it means that for most transactions we are interacting with competent agents on the other side, which make the process go more smoothly.

I think we both agree that the thing we like least is the traffic! When most of your day is spent driving and adhering to strict appointment schedules traffic causes a significant impact.

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